Augmented reality satellite navigation app launches in the US
Friday 22 July 2011
Wikitude Drive, the first augmented reality navigation application for vehicles, has officially launched in the US.
The app, which overlays turn-by-turn navigation onto a display of the road ahead generated using a smartphone's camera, launched July 19 in the Android Market priced $9.99.
Now, the software will be available for US Android users, with the company promising that US drivers will find following a line on their phone screen far easier than following one on an "abstract map."
Like competing apps available from providers such as TomTom and Garmin, users can also add points of interest such as hotels, restaurants and petrol stations to the display.
Wikitude Drive has been available in Europe (Austria, Germany, Switzerland, UK, Spain, France, and Italy) since earlier this year, launching to mixed reviews from users.
However, the beta-version of the software has already won several prizes, including from the European Satellite Navigation Competition and the satellite navigation provider Navteq.
Video: It is the type of thing no parent wants to hear
Life & Style blogs
Should doctors and patients learn to plan humane, happier endings rather than trying to prolong life?
Black Friday: Best beauty deals
Girl, 7, gets Tesco to remove 'stupid' sign suggesting superheroes are 'for boys'
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
Coke milk? Coca-Cola to launch premium milk brand called Fairlife
Ukip says babies born to immigrants in the UK should be classed as migrants – which would include Nigel Farage’s own children
Obama: The only people with the right to object to immigration are Native Americans
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
Ukip mocked after mistaking Westminster Cathedral – for a mosque
Sarah Vine criticises lesbian mother Jack Monroe: 'If she was unsure about her sexuality, she should have taken greater precautions'
- 1 Exodus Gods and Kings casting controversy: Ridley Scott would never cast 'Mohammad so-and-so from such-and-such' in lead role
- 2 This letter from a reader explains why women can’t play football
- 3 'You should come to my house and eat cheeses with me': 4-year-old sends adorable love letter to girl at school
- 4 Scientists predict green energy revolution after incredible new graphene discoveries
- 5 Michael Buerk wishes he killed Jimmy Savile when he had the chance - by pushing him overboard a cruise ship
£35k - 42k per year + benefits: Opilio Recruitment: We have an exciting oppo...
£30k - 36k per year + benefits: Opilio Recruitment: We are currently recruit...
£1000 - £100000 per annum: Recruitment Genius: Doing more admin than selling? ...
£30000 per annum + £60,000 OTE: h2 Recruit Ltd: London, Basingstoke, Brighton,...