Chinese brands on the rise in Brazil auto show
Thursday 28 October 2010
Chinese brands made a strong appearance in Sao Paulo's auto show, which opened its doors Wednesday, with nine firms among the 42 Brazilian and foreign marques displaying their latest wheels.
While top-end offerings from Porsche, Jaguar and Ferrari grabbed the attention of the first of 600,000 visitors expected to pass through the 12-day event, the Asian giant's invasion was notable.
Some Chinese brands, such as Jac Motors, Brilliance and Haima, were showing for the first time.
Brazil's market is growing strongly on the back of a booming economy which is giving many ordinary citizens access to cars for the first time, and the well-off the means to afford even the most expensive models.
Porsche, for instance, was expecting to beat sales records by flogging 800 new cars this year. It presented its V6 Cayenne SUV, and its first four-door sportscar, the Panamera.
Britain's Aston Martin - maker of James Bond's iconic ride - showed off its V12 DBS which rockets from zero to 100 kilometers (60 miles) an hour in just 4.3 seconds.
So far this year, 2.5 million cars have been sold in Brazil, an increase of 8.7 percent for the same period last year, according to the national automobile manufacturing association Anfavea.
Most of them were US or European brands made inside the country, while 18 percent were imports.
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