BMW logs on to eBay UK to accelerate sales of car parts
Monday 09 May 2011
BMW has launched an internet shop on eBay UK which is selling parts and accessories direct to consumers for the first time. The German carmaker hopes it can accelerate sales.
Previously, BMW owners wanting to purchase genuine parts, such as brake discs and car care products, had to place orders through a dealership, but now they can buy them at BMW Direct on the popular auction website.
While BMW is the first carmaker to open a store on eBay UK, more than 100 high-street retailers use the site as an additional sales channel.
Carl Sanderson, general manager of aftersales development at BMW, said: "We recognise there are customers who wish to buy BMW products but do not necessarily want to travel to a BMW dealer to make a purchase."
All items sold through BMW Direct are offered with free postage and packaging and are covered by a two-year BMW warranty, he added.
Angus McCarey, the UK retail director at eBay, said: "There are more than 600,000 searches for BMW every month on eBay and BMW will now be able to access this existing, yet untapped customer base, while increasing its reach to the millions of other consumers who buy and sell on the site."
Motor parts and accessories is one of the most popular eBay categories among its 96 million users worldwide. The eBay UK website has more than 30 million live listings, with fixed-price goods accounting for 60 per cent of items sold globally. Its US parent company posted global revenues up 16 per cent to $2.5bn (£1.5bn) for the three months to the end of March.
BMW Group – which comprises the BMW, Mini and Rolls-Royce brands – sold 1.46 million cars and more than 110,000 motorcycles worldwide last year. It made a pre-tax profit of €4.8bn (£4.2bn) on revenues of €60.5bn.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
£30000 - £35000 per annum: Recruitment Genius: An opportunity has arisen for a...
£30000 - £35000 per annum: Recruitment Genius: An exciting opportunity to join...
£30000 - £35000 per annum: Recruitment Genius: We have an excellent role for a...
Negotiable: Recruitment Genius: An IT Support Analyst is required to join the ...