Mumsnet launches new car website
Wednesday 18 July 2012
Mumnet has joined up with Haymarket Media Group's What Car magazine to launch a new motoring website, Mumsnet Cars.
The new site, which can be found at www.mumsnet.com/cars, will focus on the practical aspects of car ownership that are of concern to parents, rather than the traditional areas of emphasis in car reviews such as acceleration and cornering behaviour. Advice from What Car's experts will appear alongside reviews from Mumsnet members based on day-to-day experience.
Mumsnet thinks it has identified a gap in the market for trusted practical advice for families on buying, selling and running cars. Almost half (46%) of the respondents in a survey conducted to coincide with the launch of the new service felt that sales staff at car dealerships were not honest and only 25% thought that the advice given at car dealers was reliable. By contrast, participants in the survey set a great deal of store by recommendations from friends and family – 77% were influenced by these – and were also inclined to trust positive reviews in car magazines or online from other users (67%).
The Mumsnet survey also pointed to changing priorities and decision-making about cars in families – 89% of parents said that their choice of car has changed as their families have changed. 53% of respondents said that they took equal responsibility with their partners for car-buying decisions.
Life & Style blogs
The Evil Within preview: a survival horror fan’s best worst nightmare
Porn film production likely to stop in Los Angeles after actor tests positive for HIV
Ice Bucket Challenge: ALS Association doesn't yet know what to do with all of the money raised
Anal sex study reveals climate of 'coercion'
iPhone 6 'release date' firmed up in leaked photos of Apple smartphone
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Do you realise just how foolish the UK looks?
With Douglas Carswell joining Ukip, my party has taken another giant step forward
- 1 Strictly Come Dancing 2014: Gregg Wallace joins line-up as final celebrities revealed
- 2 Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
- 3 Oil tanker with $100 million cargo goes missing off Texas coast
- 4 Saudi Arabia executes 19 in one half of August in 'disturbing surge of beheadings'
- 5 Brother and sister, Christopher Buckner and Timothy Savoy, arrested for 'committing incest after watching 'The Notebook''
- < Previous
- Next >
Highly Competitive Salary: Austen Lloyd: HAMPSHIRE MARKET TOWN - A highly attr...
£35000 per annum: Harrington Starr: Network Engineer (CCNP, CCNA, Linux, OSPF,...
Highly Attractive Package: Austen Lloyd: A VERY HIGH QUALITY FIRM A high qual...
£50000 per annum: Harrington Starr: DevOps Engineer (Systems Administration, L...