Mazda 6: Don't believe the hype (but this Mazda's all right)

 

Price: From £19,595 (£22,595 as tested)
Engine capacity: 2.2-litre diesel Power output (PS @ rpm): 150 @ 4,500
Top speed (mph): 131
0-60 mph (seconds): 9
Fuel economy (mpg): 67.3
CO2 emissions (g/km): 109

Inoffensive isn't a word that car manufacturers like to hear about their wares. They retain the services of expensive creative agencies and social-marketing firms to come up with buzzwords, campaigns and slogans to convince us how much character and personality they have.

But these slogans are meaningless. Seat, for example, leads the way in this nonsense with the term "enjoyneering", while Peugeot has the almost equally nonsensical "motion & emotion" tagline for its range of small French cars. I'm sure I'm not alone in having no bloody clue what these mean. And let's not forget Vauxhall "don't blend in" for the ever-so-bland Mokka SUV or Suzuki's menacing take on "the never-ending test drive" for its city cars. It's all marketing claptrap but sometimes it gives away something telling.

The tagline of choice for the new Mazda 6 saloon does that. It is "defy convention" and presumably the convention is that if you need a family car or are picking a company car, you'll nearly always opt for something with a Ford, Vauxhall or VW badge on the front.

Mazda's marketing chaps obviously think you're wrong and should buy one of theirs. And don't get me wrong, the all-new Mazda 6 isn't a bad saloon but it's just as bland an inoffensive as its big-boy rivals. Yes, it's well-priced, loaded with more kit than you'd expect, economical and comfortable enough for plenty of motorway miles, but it does little for the heart. It's more like a generic version of a saloon car – the sort of thing you'd see in a computer game that hasn't paid for licensing rights – than a ground-breaking design.

I understand most reviewers seem to like its sleek lines and Mazda's new "Kodo – Soul of Motion" design language (there they go again). It's just that I find it a terribly hard car to get excited about. It's the same with most of its rivals and one reason saloon sales figures have been flat lining for years. Today's drivers want funky crossovers like the Skoda Yetti or Nissan Juke and aspirational brands like Mini and Audi, not run-of-the-mill saloons with dull design language.

It's a shame for the Mazda 6 though, as inside and on the road things are much better. The model I tested, the smaller diesel engine of the range, is a very pleasant place to spend time thanks to its quiet cabin, refined ride and smooth engine. It gets Mazda's latest SkyActiv technology too, so returns an mpg figure in the 60s with ease and emits just 109g/km. These are impressive figures that 20 years ago would have been unthinkable for a family saloon or company car. What's more impressive, though, is that Mazda hasn't got there with expensive hybrid technology but by refining and continuing to develop combustion engine efficiency in its SkyActiv technology.

This savvy approach is one of the reasons I still have a soft spot for Mazda (the other two are the excellent CX-5 crossover and the MX-5 sports car), it's just that its new saloon doesn't really defy convention. It's a likeable and efficient tool and just like a Mondeo, Passat or Insignia I'd be happy to take one as a company car. But I'm sure I'd get to the end of my 100,000 or so miles with it and walk away without looking back and feel absolutely nothing for it at all.

Voices
voicesSiobhan Norton on why she eventually changed her mind
Life and Style
fashion Designs are part of feminist art project by a British student
News
Snoop Dogg pictured at The Hollywood Reporter Nominees' Night in February, 2013
people... says Snoop Dogg
News
i100
PROMOTED VIDEO
Life and Style
food + drinkZebra meat is exotic and lean - but does it taste good?
Arts and Entertainment
Residents of Derby Road in Southampton oppose filming of Channel 4 documentary Immigration Street in their community
tv
Arts and Entertainment
The Tour de France peloton rides over a bridge on the Grinton Moor, Yorkshire, earlier this month
film
News
i100
Extras
indybest
Sport
Scottish singer Susan Boyle will perform at the Commonwealth Games opening ceremony in Glasgow
commonwealth games
News
Lane Del Rey performing on the Pyramid Stage at Glastonbury 2014
people... but none of them helped me get a record deal, insists Lana Del Rey
Arts and Entertainment
Dwayne 'The Rock' Johnson stars in Hercules
filmReview: The Rock is a muscular Davy Crockett in this preposterous film, says Geoffrey Macnab
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    SAP Business Consultant (SD, MM and FICO), £55,000, Wakefield

    £45000 - £55000 per annum + competitive: Progressive Recruitment: SAP Business...

    Java Developer

    £40000 - £60000 per annum + competitive: Progressive Recruitment: My client, a...

    SAP Functional Consultant (SD, MM and FICO), £45,000 - £55,000.

    £45000 - £55000 per annum + Benefits: Progressive Recruitment: SAP Functional ...

    Javascript Developer

    £40000 - £60000 per annum + competitive: Progressive Recruitment: My client, a...

    Day In a Page

    Noel Fielding's 'Luxury Comedy': A land of the outright bizarre

    Noel Fielding's 'Luxury Comedy'

    A land of the outright bizarre
    What are the worst 'Word Crimes'?

    What are the worst 'Word Crimes'?

    ‘Weird Al’ Yankovic's latest video is an ode to good grammar. But what do The Independent’s experts think he’s missed out?
    Can Secret Cinema sell 80,000 'Back to the Future' tickets?

    The worst kept secret in cinema

    A cult movie event aims to immerse audiences of 80,000 in ‘Back to the Future’. But has it lost its magic?
    Facebook: The new hatched, matched and dispatched

    The new hatched, matched and dispatched

    Family events used to be marked in the personal columns. But now Facebook has usurped the ‘Births, Deaths and Marriages’ announcements
    Why do we have blood types?

    Are you my type?

    All of us have one but probably never wondered why. Yet even now, a century after blood types were discovered, it’s a matter of debate what they’re for
    Honesty box hotels: You decide how much you pay

    Honesty box hotels

    Five hotels in Paris now allow guests to pay only what they think their stay was worth. It seems fraught with financial risk, but the honesty policy has its benefit
    Commonwealth Games 2014: Why weight of pressure rests easy on Michael Jamieson’s shoulders

    Michael Jamieson: Why weight of pressure rests easy on his shoulders

    The Scottish swimmer is ready for ‘the biggest race of my life’ at the Commonwealth Games
    Some are reformed drug addicts. Some are single mums. All are on benefits. But now these so-called 'scroungers’ are fighting back

    The 'scroungers’ fight back

    The welfare claimants battling to alter stereotypes
    Amazing video shows Nasa 'flame extinguishment experiment' in action

    Fireballs in space

    Amazing video shows Nasa's 'flame extinguishment experiment' in action
    A Bible for billionaires

    A Bible for billionaires

    Find out why America's richest men are reading John Brookes
    Paranoid parenting is on the rise - and our children are suffering because of it

    Paranoid parenting is on the rise

    And our children are suffering because of it
    For sale: Island where the Magna Carta was sealed

    Magna Carta Island goes on sale

    Yours for a cool £4m
    Phone hacking scandal special report: The slide into crime at the 'News of the World'

    The hacker's tale: the slide into crime at the 'News of the World'

    Glenn Mulcaire was jailed for six months for intercepting phone messages. James Hanning tells his story in a new book. This is an extract
    We flinch, but there are degrees of paedophilia

    We flinch, but there are degrees of paedophilia

    Child abusers are not all the same, yet the idea of treating them differently in relation to the severity of their crimes has somehow become controversial
    The truth about conspiracy theories is that some require considering

    The truth about conspiracy theories is that some require considering

    For instance, did Isis kill the Israeli teenagers to trigger a war, asks Patrick Cockburn