Smartphones used for food shopping by 43 percent of US owners
Friday 22 July 2011
Nearly half of American smartphone owners have used their device to assist in some part of the food shopping process and one third use their mobile devices in the supermarket according to a study released July 19 by Deloitte.
The report released July 19 by Deloitte, titled 2011 Consumer Food and Product Insights Survey Part Two, polled a "nationally representative" sample of 2,000 American consumers and has an error margin of +/- five percentage points.
The survey found that the proliferation of smartphones has led to the devices being used in all aspects of food shopping. Of all smartphone users, 34 percent used the device in store to research food product information, and 43 percent used their smartphone to manage a food shopping list while not in a store.
Smartphone ownership in the United States is now estimated to be around 35 percent according to a Pew Research Center study released on July 11; according to market insights company Evolution this is a similar figure to the UK where smartphone ownership is estimated to be around 33 percent.
The similar figures of smartphone ownership in the UK also reflect a similar trend in grocery shopping; according to the Evolution survey, conducted throughout 2010, almost a third of UK smartphone owners used the device to research information about grocery products while shopping.
Deloitte - http://www.deloitte.com
Emergency call 'started off dumb, but got pretty serious'
Britain First criticised for using actress's memory to draw attention to their 'hate-filled home page'
Thought you'd seen it all after the Jeremy Paxman interview?
Greatest mystery about the hit BBC1 show is how it continues to be made at all, writes Grace Dent
"History is violent," says the US Army tank commander Don "Wardaddy" Collier
Striker's four-month ban for biting an opponent expires on Friday
Argentinian scored 'rabona' wonder goal for Tottenham in Europa League – see it here
Life & Style blogs
Ebola outbreak: Virus to kill 67,000 in Monrovia by December, claims academic study
Nokia no more: Microsoft drops once-ubiquitous mobile name – in favour of its Lumia brand
Ebola: NYC doctor Craig Spencer tests positive for disease after returning from west Africa
Watch what happened when food critics were unknowingly served McDonald's
What do the text messages between you and your partner reveal about your relationship?
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
Attacks on 'Ukip Calypso' show how skewed people’s priorities are
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Watch what happened when food critics were unknowingly served McDonald's
- 3 Jimmy Carr's controversial Oscar Pistorius joke goes a bit too far at the Q Awards
- 4 Ottawa shootings: Bruce MacKinnon's cartoon is the perfect tribute to soldier Nathan Cirillo
- 5 Of course, teenage girls need role models – but not like beauty vlogger Zoella
£350 Per Day: Clearwater People Solutions Ltd: Our client based in Reading are...
competitive benefits: Sauce Recruitment: Outstanding analytic expertise is req...
Highly Attractive Package: Austen Lloyd: A VERY HIGH QUALITY FIRM - A high q...
competitive + bonus + benefits: Sauce Recruitment: Are you the king or Queen o...