Neil Boorman is standing in the street making trigger fingers and going "Bang! Bang!" This would be odd behaviour in a 29-year-old man were it not for the fact that Neil is the founder of a new free London style magazine, and he has just spotted a poster advertising another new free London style magazine. "We'll take 'em down," he jeers. But he's obviously rather pleased - direct competition indicates, after all, that he's on to something worthwhile.

Which is not a word frequently associated with style magazines these days, since most of them disappeared up their own barometers and into the "So Last Year They Had To Put Them Out of their Misery" column. First The Face folded, then Boorman's own Sleaze magazine, which closed after only four months after he re-launched it. He looks down at his bright orange Adidas. "This is gonna be different," he says.

"This" is Good For Nothing, a magazine you may recognise by its distinctive cover star: a mangey pigeon. A closer look shows the pigeon is doing ploppies over a miniature Houses of Parliament. It's the kind of high-end street zine that you (if you were a hip young thing with asymmetric earrings and a London postcode) would have bought had they not given it to you for free. Distributed strategically in the ICA and selected pubs, Soho boutiques and second-hand clothes shops ("vintage" is an affectation banned from the mag), it has a home-made feel to it, a bit like a parish magazine put together by a cutting-edge vicar. "I'm sure it's full of typos," says Boorman merrily. "It's not meant to feel streamlined, faux-international, or like it's been focus-grouped for two years. It's meant to feel local and independent."

The idea of a national style magazine now seems a little grandiloquent. Instead, there's Flux in Manchester, Blowback in Birmingham, Sandman in Sheffield and Leeds. And Good For Nothing has a very specifically London cheek. "The staff are easily confused in Fortnum and Mason," reads a feature about tea and cake, adding: "They will forget you. It is possible to leave without paying." We haven't had this kind of reckless fun since Darling showed Julie Christie blithely pocketing tinned prunes in the food hall. Another column, "Touching Cloth", is a monthly look at London's most glamorous lavatories, and "Diary of A Twisted Temp" is a satire on Girl About Town magazine. The mag's certainly good for a laugh.

Which is handy, since style magazines of the po-faced, try-hard variety are about to be cremated by Chris Morris in the forthcoming Nathan Barley. Neil Boorman has seen Morris tooling about Shoreditch, gathering material for the series. But he seems to think he's not a target for him. "I don't run my new magazine wearing an ironic tutu while cycling round the office on a BMX. Never been into that."

And with that, Boorman and I head off to the Good For Nothing launch party in Soho. Here, in an underground nightclub wall-to-wall mirrors reflect Lauren Laverne (the mag's star columnist) on the decks and bopping gaggles of the Good For Nothing faithful (you can spot them by their lean, mean, tucked-in trouserlegs, which are modelled on "The Way You Wear It" fashion feature). Lady Sovereign, a tiny MC from Essex, is jumping up and down in her shell suit trying to convince a punk artist that Lady Diana is really dead. Meanwhile, the free Stella sparkles and the free music flows. Not bad for a free magazine.

Life and Style
A teenager boy wakes up.
Life and Style
It is believed that historically rising rates of alcohol consumption have contributed to the increase
food + drink
The erotic novel Fifty Shades of Grey has already been blamed for a rise in the number of callouts to the fire brigade for people trapped in handcuffs
voicesJustine Elyot: Since Fifty Shades there's no need to be secretive about it — everyone's at it
Arts and Entertainment
Critics say Kipling showed loathing for India's primitive villagers in The Jungle Book
filmChristopher Walken, Bill Murray, Scarlett Johanssen Idris Elba, Andy Serkis, Benedict Cumberbatch, Cate Blanchett and Christian Bale
Have you tried new the Independent Digital Edition apps?
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Life and Style
Playing to win: for Tanith Carey, pictured with Lily, right, and Clio, even simple games had to have an educational purpose
lifeTanith Carey explains what made her take her foot off the gas
Arts and Entertainment
The White Sails Hospital and Spa is to be built in the new Tunisia Economic City.
architectureRussian billionaire designs boat-shaped hospital for new Dubai-style Tunisia Economic City
Arts and Entertainment
You could be in the Glastonbury crowd next summer if you follow our tips for bagging tickets this week
Husain Abdullah returns an interception off Tom Brady for a touchdown
nflLeague has rules against 'sliding to ground on knees'
Life and Style
Life and Style
food + drink
Arts and Entertainment
Kylie performs during her Kiss Me Once tour
musicReview: 26 years on from her first single, the pop princess tries just a bit too hard at London's O2
Arts and Entertainment
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Java Developer - web services, XML and API

    £330 - £350 Per Day: Clearwater People Solutions Ltd: Our client based in Lond...

    Maths Teacher

    Negotiable: Randstad Education Reading: Maths Teacher required to teach Furthe...

    Primary teachers required for schools in Norwich

    £21000 - £35000 per annum: Randstad Education Cambridge: Primary teachers requ...

    Trainee Helpdesk Analyst / 1st Line Application Support Analyst

    £18000 per annum: Ashdown Group: An established and growing IT Consultancy fir...

    Day In a Page

    Isis is an hour from Baghdad, the Iraq army has little chance against it, and air strikes won't help

    Isis an hour away from Baghdad -

    and with no sign of Iraq army being able to make a successful counter-attack
    Turner Prize 2014 is frustratingly timid

    Turner Prize 2014 is frustratingly timid

    The exhibition nods to rich and potentially brilliant ideas, but steps back
    Last chance to see: Half the world’s animals have disappeared over the last 40 years

    Last chance to see...

    The Earth’s animal wildlife population has halved in 40 years
    So here's why teenagers are always grumpy - and it's not what you think

    Truth behind teens' grumpiness

    Early school hours mess with their biological clocks
    Why can no one stop hackers putting celebrities' private photos online?

    Hacked photos: the third wave

    Why can no one stop hackers putting celebrities' private photos online?
    Royal Ballet star dubbed 'Charlize Theron in pointe shoes' takes on Manon

    Homegrown ballerina is on the rise

    Royal Ballet star Melissa Hamilton is about to tackle the role of Manon
    Education, eduction, education? Our growing fascination with what really goes on in school

    Education, education, education

    TV documentaries filmed in classrooms are now a genre in their own right
    It’s reasonable to negotiate with the likes of Isis, so why don’t we do it and save lives?

    It’s perfectly reasonable to negotiate with villains like Isis

    So why don’t we do it and save some lives?
    This man just ran a marathon in under 2 hours 3 minutes. Is a 2-hour race in sight?

    Is a sub-2-hour race now within sight?

    Dennis Kimetto breaks marathon record
    We shall not be moved, say Stratford's single parents fighting eviction

    Inside the E15 'occupation'

    We shall not be moved, say Stratford single parents
    Air strikes alone will fail to stop Isis

    Air strikes alone will fail to stop Isis

    Talks between all touched by the crisis in Syria and Iraq can achieve as much as the Tornadoes, says Patrick Cockburn
    Nadhim Zahawi: From a refugee on welfare to the heart of No 10

    Nadhim Zahawi: From a refugee on welfare to the heart of No 10

    The Tory MP speaks for the first time about the devastating effect of his father's bankruptcy
    Witches: A history of misogyny

    Witches: A history of misogyny

    The sexist abuse that haunts modern life is nothing new: women have been 'trolled' in art for 500 years
    Shona Rhimes interview: Meet the most powerful woman in US television

    Meet the most powerful woman in US television

    Writer and producer of shows like Grey's Anatomy, Shonda Rhimes now has her own evening of primetime TV – but she’s taking it in her stride
    'Before They Pass Away': Endangered communities photographed 'like Kate Moss'

    Endangered communities photographed 'like Kate Moss'

    Jimmy Nelson travelled the world to photograph 35 threatened tribes in an unashamedly glamorous style