COMMERCIAL FEATURE

The eternal appeal of diamonds

 

Diamonds have enthralled us for hundreds of years. There is nothing as stunningly beautiful as a crystal clear, sparkling diamond. With humble beginnings as ordinary carbon and formed deep beneath the Earth's crust over thousands of years, diamonds fascinate. Throughout history, diamonds have stood as a symbol of wealth, status, style and glamour.

Due to their enduring appeal, diamonds are the most popular stone used in jewellery, particularly engagement rings. Single, solitaire diamonds are the ultimate romantic symbol and are the most popular style of engagement ring bought today.

Choosing an engagement ring is an important decision in a couple's relationship. It can also be quite daunting. Traditionally, the purchase of an engagement ring meant going to your local high-street jeweller, which could be limiting as well as quite intimidating. But the way we shop has changed drastically by the rise of the Internet.

Shopping online can offer exceptional value for money, as companies are able to keep costs down and pass those savings onto the customer. Companies like Serendipity Diamonds, with their vast range available online, are the perfect solution to the difficulties faced when buying diamond jewellery. Their site makes it easy to stick to a budget whilst experimenting with different shapes, cuts, styles and finishes to create the perfect ring. All from the comfort of your own home, with no intimidating salesman standing over you.

Serendipity Diamonds is a UK business with a long history of working in the diamond industry, so you know you're buying from experts. They pride themselves on their knowledge, skills, attention to detail and customer service and are members of the British Jewellers Association. They offer a comprehensive range of jewellery, including engagements rings, eternity rings, diamond earrings, pendants and necklaces, all ethically sourced and backed by their guarantee.

Eternity rings are a hugely popular purchase, usually bought to celebrate an important milestone in life, such as an anniversary or the birth of a child. Again, there are different styles of eternity ring, the main types being either a full eternity ring or a half eternity ring. Like the engagement ring and wedding band, the eternity ring is worn on the third finger of the left hand. This traditional comes from the belief that this finger holds the ‘Vein of Love’. So the eternity ring is another symbol of love that exists between two people, which is why it is usually a gift from a man to his partner.

Diamond earrings are also often purchased or given as gifts for important events. A groom might buy his bride a pair as a wedding gift or a father might buy his daughter some for her 18 or 21 birthday. Truly a classic item, solitaire diamond earrings are a purchase worthy of investment. The Serendipity Diamonds website will walk you through all the different styles of earrings, helping you choose the perfect pair.

Diamonds are a classic part of anyone's jewellery collection and, although timeless, the popularity of different shapes and styles changes through time. Some people tend to go for simple, understated elegance, whilst others prefer bolder, more ornate designs. Serendipity Diamonds has a huge range and their site has a number of helpful guides explaining the different shapes, styles and settings and all the terminology. Most of the diamonds offered, are supported by an independent, internationally recognised diamond grading certificate from such laboratories as GIA, IGI and HRD.

Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

SPONSORED FEATURES

ES Rentals

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Telesales Executive - OTE £25,000

    £13000 - £25000 per annum: Recruitment Genius: Would you like to be part of a ...

    Recruitment Genius: 1st Line Technical Support Engineer

    £19000 - £23000 per annum: Recruitment Genius: This IT and Telecoms company ar...

    Recruitment Genius: Assistant Manager - Visitor Fundraising

    £23000 per annum: Recruitment Genius: The Visitor Fundraising Team is responsi...

    Recruitment Genius: Developer

    £30000 - £35000 per annum: Recruitment Genius: This is an opportunity to join ...

    Day In a Page

    The Silk Roads that trace civilisation: Long before the West rose to power, Asian pathways were connecting peoples and places

    The Silk Roads that trace civilisation

    Long before the West rose to power, Asian pathways were connecting peoples and places
    House of Lords: Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled

    The honours that shame Britain

    Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled
    When it comes to street harassment, we need to talk about race

    'When it comes to street harassment, we need to talk about race'

    Why are black men living the stereotypes and why are we letting them get away with it?
    International Tap Festival: Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic

    International Tap Festival comes to the UK

    Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic
    War with Isis: Is Turkey's buffer zone in Syria a matter of self-defence – or just anti-Kurd?

    Turkey's buffer zone in Syria: self-defence – or just anti-Kurd?

    Ankara accused of exacerbating racial division by allowing Turkmen minority to cross the border
    Doris Lessing: Acclaimed novelist was kept under MI5 observation for 18 years, newly released papers show

    'A subversive brothel keeper and Communist'

    Acclaimed novelist Doris Lessing was kept under MI5 observation for 18 years, newly released papers show
    Big Blue Live: BBC's Springwatch offshoot swaps back gardens for California's Monterey Bay

    BBC heads to the Californian coast

    The Big Blue Live crew is preparing for the first of three episodes on Sunday night, filming from boats, planes and an aquarium studio
    Austin Bidwell: The Victorian fraudster who shook the Bank of England with the most daring forgery the world had known

    Victorian fraudster who shook the Bank of England

    Conman Austin Bidwell. was a heartless cad who carried out the most daring forgery the world had known
    Car hacking scandal: Security designed to stop thieves hot-wiring almost every modern motor has been cracked

    Car hacking scandal

    Security designed to stop thieves hot-wiring almost every modern motor has been cracked
    10 best placemats

    Take your seat: 10 best placemats

    Protect your table and dine in style with a bold new accessory
    Ashes 2015: Alastair Cook not the only one to be caught in The Oval mindwarp

    Cook not the only one to be caught in The Oval mindwarp

    Aussie skipper Michael Clarke was lured into believing that what we witnessed at Edgbaston and Trent Bridge would continue in London, says Kevin Garside
    Can Rafael Benitez get the best out of Gareth Bale at Real Madrid?

    Can Benitez get the best out of Bale?

    Back at the club he watched as a boy, the pressure is on Benitez to find a winning blend from Real's multiple talents. As La Liga begins, Pete Jenson asks if it will be enough to stop Barcelona
    Athletics World Championships 2015: Beijing witnesses new stage in the Jessica Ennis-Hill and Katarina Johnson-Thompson heptathlon rivalry

    Beijing witnesses new stage in the Jess and Kat rivalry

    The last time the two British heptathletes competed, Ennis-Hill was on the way to Olympic gold and Johnson-Thompson was just a promising teenager. But a lot has happened in the following three years
    Jeremy Corbyn: Joining a shrewd operator desperate for power as he visits the North East

    Jeremy Corbyn interview: A shrewd operator desperate for power

    His radical anti-austerity agenda has caught the imagination of the left and politically disaffected and set a staid Labour leadership election alight
    Isis executes Palmyra antiquities chief: Defender of ancient city's past was killed for protecting its future

    Isis executes Palmyra antiquities chief

    Robert Fisk on the defender of the ancient city's past who was killed for protecting its future