Britons are biggest online spenders in Europe

Britons are the biggest online spenders in Europe, making nearly a third of all internet purchases across the continent during 2009, a report showed today.

Consumers in the UK collectively spent an estimated £38 billion online last year, accounting for 30 per cent of total European internet sales, according to price comparison site Kelkoo.

Despite the recession, online sales grew by 12 per cent in the UK during 2009, with purchases made over the internet making up 9.5 per cent of all retail sales in this country.

The report, which was carried out by the Centre for Retail Research, predicts the UK online market will continue to expand during 2010, growing by 12.4 per cent to £42.7 billion.

But this growth will be dwarfed by the 19.6 per cent jump the group is expecting across Europe as a whole during the coming year, pushing the total value of sales up to £152.8 billion.

The UK is currently the single biggest online market, followed by Germany and France, with these three countries collectively accounting for 70 per cent of internet sales in Europe.

At the other end of the scale, Poland has the smallest market with sales of only £2.2 billion, with Finland and Norway having only slightly bigger markets at £2.3 billion and £2.9 billion respectively.

Across Europe as a whole, internet sales accounted for 4.7 per cent of all retail sales, and this figure is expected to increase to 5.5 per cent in 2010.

UK consumers also had the highest average individual online spend during 2009 at £1,102, followed by Denmark at £1,079 and Norway at £979.

People in the UK also bought the highest number of items over the internet, at an average of £37 each.

Bruce Fair, managing director of Kelkoo UK, said: "2010 is when we will really start to see online sales achieving a significant share of overall retail trade in the UK.

"While the retail industry is showing slow signs of recovery, the online shopping sector bucked the trend in 2009 delivering double-digit growth, and is expected to continue to perform strongly in 2010."

The report also found evidence that UK shoppers are feeling increasingly confident about shopping online, with the proportion who said they were prepared to spend £1,000 or in a single transaction over the internet rising from 12 per cent to 25 per cent.

At the same time, there was a fall in those who would cap their online spending at £250 from 48 per cent to 32 per cent during the year.

Independent Partners; request a free guide on NISAs from Hargreaves Lansdown

News
peopleFrankie Boyle responds to referendum result in characteristically offensive style
Sport
Lewis Hamilton will start the Singapore Grand Prix from pole, with Nico Rosberg second and Daniel Ricciardo third
F1... for floodlit Singapore Grand Prix
Arts and Entertainment
'New Tricks' star Dennis Waterman is departing from the show after he completes filming on two more episodes
tvHe is only remaining member of original cast
Arts and Entertainment
tvHighs and lows of the cast's careers since 2004
PROMOTED VIDEO
Sport
Fans hold up a scarf at West Ham vs Liverpool
footballAfter Arsenal's clear victory, focus turns to West Ham vs Liverpool
New Articles
i100... she's just started school
News
news
New Articles
i100
Life and Style
Couples have been having sex less in 2014, according to a new survey
life
Arts and Entertainment
musicBiographer Hunter Davies has collected nearly a hundred original manuscripts
Sport
football
New Articles
i100... despite rising prices
Finacial products from our partners
Property search
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Money & Business

    Senior BA - Motor and Home Insurance

    £400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...

    Market Risk & Control Manager

    Up to £100k or £450p/d: Saxton Leigh: My client is a leading commodities tradi...

    SQL Developer - Watford/NW London - £320 - £330 p/d - 6 months

    £320 - £330 per day: Ashdown Group: The Ashdown Group have been engaged by a l...

    Head of Audit

    To £75,000 + Pension + Benefits + Bonus: Saxton Leigh: My client is looking f...

    Day In a Page

    Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

    Despite the result, this is the end of the status quo

    Boyd Tonkin on the fall-out from the Scottish referendum
    Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

    Manolo Blahnik: Flats, Englishness, and Mary Beard

    The shoe designer who has been dubbed 'the patron saint of the stiletto'
    The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

    Scrambled eggs and LSD

    Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
    'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

    'Normcore': Blending in is the new standing out

    Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
    Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

    New leading ladies of dance fight back

    How female vocalists are now writing their own hits
    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam