20m loyalty cards issued
Shopping has been changed for ever by the "astounding" growth in loyalty cards, a report says, with 20 million supermarket cards issued in the past 18 months. More than half of all credit cards issued now include some kind of loyalty programme, which has become the main weapon in the battle for customers.
The report by Professor Steve Worthington, of Staffordshire University, commissioned by a Vauxhall Motors company, says suppliers realise they must offer tangible rewards to tempt "footloose" customers. Glenda Cooper
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies