Beeb ad puts commercial radio chiefs in a spin
Thursday 25 September 1997
Paul Brown, chief executive of the Commercial Radio Companies Association, said yesterday that he would raise the BBC trailer with the Department of Culture Media and Sport. "It is clearly an advertising campaign," he said, pointing out that there are plans to run the trailer in cinemas later in the autumn and that it was created with the BBC's advertising agency Leagas Delaney. A BBC spokesman rejected the radio companies' complaints, saying the trailer is just an example of good marketing. It is intended to maintain support for the licence fee and follows a series of such trailers recorded by EastEnders stars and Vic Reeves and Bob Mortimer.
The four-minute advertisement stars 26 singers each singing a line from the 25-year-old song that was last heard on the soundtrack of Trainspotting. Singers like Bono of U2, Brett Anderson from Suede, Ian Broudie of the Lightning Seeds and Tammy Wynette contributed a line each of the song for just pounds 250. Lou Reed contributed the first and last lines and has praised the song: "I have never been more impressed with a performance of one of my songs," he said.
- 1 Scottish referendum: So how about the English now being given a chance to split from England?
- 2 London council removes 'unacceptable' Stamford Hill posters telling women which side of the road to walk down
- 3 Kim Kardashian 'nude pictures' leaked on 4chan in new celebrity hacking attack weeks after Jennifer Lawrence scandal
- 4 Matthew Miller: American sentenced to hard labour in North Korea 'wanted to be Snowden II'
- 5 Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
London council removes 'unacceptable' Stamford Hill posters telling women which side of the road to walk down
Kim Kardashian 'nude pictures' leaked on 4chan in new celebrity hacking attack weeks after Jennifer Lawrence scandal
Isis in Syria: 60,000 Kurds flee terror in new exodus
Alan Henning kidnapping: British aid worker's wife appeals to Isis to release him
Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Archbishop of Canterbury admits doubts about existence of God
Portuguese academic says British are 'filthy, violent and drunk'
Unpaid Voluntary Position : Reach Volunteering: Volunteer your expertise as Tr...
£68 - £73 per day + Competitive rates of pay based on experience: Randstad Edu...
£69 - £73 per day + Competitive London rates of pay: Randstad Education Group:...
£117 - £157 per day + Competitive London rates: Randstad Education Group: * Pr...