Bob Hoskins BT advert criticised by Independent Television Commission

A BT advertisement featuring Bob Hoskins misled the public, the Independent Television Commission has ruled. It criticised BT's recent Friends and Family advertisement because many viewers believed they could get an immediate 10 per cent discount on their bills.

In fact, discounts did not start until the period after the next bill. Phone-users had to wait up to three months for the savings to take effect and could even wait almost six months to see the effects of the discount in their next bill. Many thought their bill would be cut as soon as they registered their most popular five numbers, the ITC said.