Britain's Cannes virgins bluff their way into the big time

"It's the five o'clock scramble," explained Harriet Bass, chief executive of the New Producers' Alliance, which has 300 members in Cannes, many of them film makers selling their movies there for the first time.

Ms Bass and her staff are briefing the Brits on how to beat the system at the festival, and get themselves and their product noticed. First though they have to get fed and watered, hence the five o'clock scramble.

"I'm advising the Brits out here how to blag their way into the nightly parties," said Ms Bass. "It's the only way for many of them to eat and drink, when you remember a gin and tonic here can cost pounds 8.

"They have to get those precious party tickets. The nightly screenings are always followed by a party, and it means running up and down the Croisette at 5pm and badgering the PR offices for tickets.

"And if you can't get tickets you have to blag your way in. It's easy if you're a girl because you flirt with the doorman. If you can't do that then always have the name of someone high up on a particular film and say you are related to them. But make sure that their spouse or partner is not standing directly behind you."

More than 100 Cannes virgins went to a private Cannes Survival teach- in in London for a guide to serious networking "take an index box as well as normal business cards". They were particularly instructed to rehearse their pitch nightly in their hotel rooms "over and over again", and (in a style reminiscent of the Hollywood satirical film The Player) to be able to deliver it in three sentences.

"The whole of the world's film industry is squeezed into one street for 10 days," Harriet Bass told the nervous Cannes virgins. "You will be subjected to glamour and seediness."

The seediness, she said in Cannes yesterday, was the huge number of liggers and "triers on" desperate to be noticed. You see people come down full of hope and optimism and end up drunk in back street bars, after finding that no one wanted to buy or see their movies."

Enjoying much greater success but rapidly running short of money is Tom Waller, 22, one of the youngest film makers in Cannes.

He has produced and directed Monk Dawson, a film about a Catholic priest's affair with a parishioner, which stars a model-turned-actress, Paula Hamilton.

Yesterday Waller was on the Croisette, the Cannes sea front, giving postcards advertising his film's screenings to likely buyers, reviewers, movers and shakers.

He was also juggling his finances so that he could escort Miss Hamilton in the style to which she is accustomed, when she arrives for the round of interviews he has fixed up for her.

"I'm really here on a wing and a prayer," he said. "But I'm fixing things up so that when Paula does arrive she will at least feel like she's a minor celebrity.

"The problem is the expense. I'm going to have to end up paying for every coffee and every drink she wants to buy. And buying a drink here is extortionate. I'm sure they've put prices up because it's the 50th festival. I'll be drinking coke and I've just remembered Paula's off spirits, so that will help. But I've had to borrow money off my room mate, and credit cards are proving vital."

Andrew Curtis, an entertainment lawyer and a co chairman of the New Producers' Alliance, says it is not just film makers selling their wares in Cannes.

"Lawyers, particularly from the big London firms, go down and are very aggressive, approaching stars and trying to get new clients."

Cannes is a market where producers, lawyers and corporate executives buy, sell, network and wheeler-deal round the clock, with mealtime providing no respite.

Indeed, a few years back, two lines scribbled on the back of a restaurant napkin between a lawyer and his business client became the contract for Nightmare on Elm Street.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Digital Designer

Negotiable: Recruitment Genius: This is an exciting opportunity for someone wi...

Recruitment Genius: Building Manager / Head Porter

£25000 - £28000 per annum: Recruitment Genius: This award winning Property Man...

Recruitment Genius: Medical Copywriter / Account Manager

Negotiable: Recruitment Genius: This is an exciting opportunity to join an awa...

Recruitment Genius: Transport Clerk / Debriefer

£16000 - £20000 per annum: Recruitment Genius: This leading temperature contro...

Day In a Page

Sepp Blatter resignation: The beginning of Fifa's long road to reform?

Does Blatter's departure mean Fifa will automatically clean up its act?

Don't bet on it, says Tom Peck
Charles Kennedy: The baby of the House who grew into a Lib Dem giant

The baby of the House who grew into a Lib Dem giant

Charles Kennedy was consistently a man of the centre-left, dedicated to social justice, but was also a champion of liberty and an opponent of the nanny-state, says Baroness Williams
Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

The harrowing testament of a five-year-old victim of Syria's endless civil war

Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her
The future of songwriting: How streaming is changing everything we know about making music

The future of songwriting

How streaming is changing everything we know about making music
William Shemin and Henry Johnson: Jewish and black soldiers receive World War I Medal of Honor amid claims of discrimination

Recognition at long last

Jewish and black soldiers who fought in WWI finally receive medals after claims of discrimination
Beating obesity: The new pacemaker which helps over-eaters

Beating obesity

The new pacemaker which helps over-eaters
9 best women's festival waterproofs

Ready for rain: 9 best women's festival waterproofs

These are the macs to keep your denim dry and your hair frizz-free(ish)
Cycling World Hour Record: Nervous Sir Bradley Wiggins ready for pain as he prepares to go distance

Wiggins worried

Nervous Sir Bradley ready for pain as he prepares to attempt cycling's World Hour Record
Liverpool close in on Milner signing

Liverpool close in on Milner signing

Reds baulk at Christian Benteke £32.5m release clause
On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

On your feet!

Spending half the day standing 'reduces risk of heart attacks and cancer'
With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

The big NHS question

Why are there so few new GPs when so many want to study medicine?
Big knickers are back: Thongs ain't what they used to be

Thongs ain't what they used to be

Big knickers are back
Thurston Moore interview

Thurston Moore interview

On living in London, Sonic Youth and musical memoirs
In full bloom

In full bloom

Floral print womenswear
From leading man to Elephant Man, Bradley Cooper is terrific

From leading man to Elephant Man

Bradley Cooper is terrific