Today Blur and Oasis take the ageing step from pop to pop culture when academics and musicologists gather at Leeds University for a one-day symposium entitled "Britpop: Towards a Musicological Perspective".
The symposium, on the genre's intertextuality, gender, sexuality and class, will hear learned papers such as "Representations of Britishness in Britpop" and "Oasis - What's The Copy (Pop Gone Sloppy)".
Stan Hawkins, associate professor of music in Oslo, will deliver a Scandinavian perspective on pop angst with a lecture: "Anti-Rebel, Lonesome Boy - Morrisey in Crisis."
For organiser Steve Sweeney-Turner, 31, research fellow in music at Leeds, the necessity for an academic conference became clear in a dark moment at February's Brit Awards. It was the triumph of The Spice Girls and the gleeful cry by Ginger Spice: "Now we know that pop is back."
Mr Sweeney-Turner said: "The arrival of the Spice Girls provokes questions about whether Britpop is dead. I believe it might have been ousted. Equally, Blur's sudden professed alignment with certain American trends forces a number of questions. Has Britpop rejected its own aesthetic basis, or is it in a further phase of eclectic expansion?"