Bunhill: Self styled
With VerMeulen you get self-promotion and self- deprecation in equal measure. He is the only American editor of a British glossy - a Tina Brown or Anna Wintour in reverse, except . . . he swears a lot, pokes fun at himself and would have you believe that he doesn't take life too seriously. The figures tell a different story: sales have gone up by 15 per cent to 91,000 since he took charge a year ago, and GQ is now Europe's biggest- selling men's magazine. 'Non- skin', he points out, before porn king David Sullivan reaches for the phone.
Criticism that, despite the success, GQ sometimes doesn't appear to know who it is writing for is met with a flurry of facts. GQ is designed to appeal to 'any intellectual successful man'; the average reader is aged 28 with an income of pounds 25,000- pounds 28,000 a year; 70 per cent are single, 'although 50 per cent know who they will be going to bed with tonight'; and they think about sex a lot - 'every six minutes'.
Their icon, though, is not some world-renowned super- stud or rock star or actor but a 42-year-old businessman, who is happily married with two young children and prides himself on his scruffy, casual appearance. Step forward . . . Richard Branson.
- 1 'Not suppost to cry': 9-year-old lists the worst things about being a boy
- 2 Lee Evans announces his retirement from comedy on The Jonathan Ross Show
- 3 Iggy Azalea responds to Eminem rape lyrics: 'I'm bored of old men threatening young women'
- 4 These grandmas smoking weed for the first time are wonderful
- 5 Pastafarian former porn star Asia Lemmon allowed to wear colander in driving licence photo
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Muslims pre-date Columbus in discovering America,' says Turkish president Erdogan
Rochester by-election: Labour MP Emily Thornberry resigns after posting white van and England flags tweet
France 'blocks' Russian sailors from boarding a warship
Former Tory PM Sir John Major says 'we would not have an NHS without migrants'
Revealed: How the world gets rich – from privatising British public services
iJobs Money & Business
Voluntary Only - Expenses Reimbursed: Reach Volunteering: Age Concern Slough a...
Voluntary Only - Expenses Reimbursed: Reach Volunteering: Crossroads Care is s...
£20000 - £25000 per annum + OTE £35,000: SThree: We consistently strive to be ...
£50000 - £90000 per annum + benefits: Ampersand Consulting LLP: Markit EDM (CA...