Cheap route to market research
Sunday 05 February 1995
A particular advantage is that the cosmopolitan make-up of the course provides a range of language abilities and international contacts as well as varied management ability.
Teams taking part in the project - which has involved 400 companies around the world in its 20-year history - present a detailed proposal to the company, carry out the agreed research and provide a comprehensive report of their findings.
It is estimated that each company benefits from more than 1,500 hours of intensive research, full supervision by members of faculty and the other resources of a leading business school. The project director, Gordon Mandry, said: "For many companies, the cost of examining export or acquisition opportunities can be extremely off-putting - especially during a recession. But companies have to take advantage of such opportunities in order to thrive and expand. This scheme is one way round the problem."
He added that clients - ranging from such multinationals, as Shell, Xerox and Thorn EMI to single-product companies - often say that the research is just as good as that offered by leading international consultancies. This is because the project is an important component of the students' final year assessment.
Under the scheme, which runs from March to May each year, companies pay direct costs, plus 10 per cent. For some smaller British companies, the Department of Trade and Industry will meet part of the expense. Experience suggests that effective solutions can be produced for £10,000 to £40,000.
- 1 'Not suppost to cry': 9-year-old lists the worst things about being a boy
- 2 To help fuel their propaganda machine against the poor, our government has now decided to redefine the word 'welfare'
- 3 Anti-gay hate preacher accidentally tweets 4,000 followers cartoon clip of him 'confessing' to be a 'homosexual sodomite'
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 5 Grayson Perry: London needs affordable housing because 'rich people don't create culture'
Ryan Gosling granted temporary restraining order against a woman 'convinced she was his twin flame'
Jennifer Lawrence sings in new The Hunger Games: Mockingjay Pt 1 clip on YouTube
Mike Nichols dead: The Graduate director dies suddenly following cardiac arrest
Anti-gay hate preacher accidentally tweets 4,000 followers cartoon clip of him 'confessing' to be a 'homosexual sodomite'
Woman opens professional cuddling shop – gets 10,000 customers in first week
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
Rochester by-election: Labour MP Emily Thornberry resigns after posting white van and England flags tweet
France 'blocks' Russian sailors from boarding a warship
Revealed: How the world gets rich – from privatising British public services
Myleene Klass: Ed Miliband 'strikes back' by comparing UK's need for Labour's mansion tax to Hear'Say track
iJobs Money & Business
Voluntary Only - Expenses Reimbursed: Reach Volunteering: Age Concern Slough a...
Voluntary Only - Expenses Reimbursed: Reach Volunteering: Crossroads Care is s...
£20000 - £25000 per annum + OTE £35,000: SThree: We consistently strive to be ...
£50000 - £90000 per annum + benefits: Ampersand Consulting LLP: Markit EDM (CA...