City File: Euro Disney launches advertising campaign

EURO DISNEY is launching a strong advertising campaign to boost its beleaguered Paris theme park. The ads have been prepared by Ogilvy & Mather's Paris office and will appear early next month. They are intended to combat the negative publicity the park has attracted since its opening in April and to draw visitors during the quiet winter months.

Euro Disney also seems to be responding to holiday operators' complaints of high prices at its on-site hotels.

Winter rates are being slashed and more discounts are promised next year.