City File: Put your shirt on Marks & Spencer
MARKS & SPENCER is set to announce a sharp rise in pre-tax profits this week, continuing to give the impression there has been no recession. They will be up from pounds 673m to around pounds 730m for 1992/3. The truth is, however, that M&S has negotiated the recession with great skill, hanging on to both its market share and its profit margins.
One of the main features will be a hefty rise in turnover. This has been deliberately engineered by the price-reduction campaign instituted by M&S last autumn. Until then, the group had refused to cut its profit margins, but a slight erosion in market share eventually prompted it to shave prices on the clothing side. Market share was duly restored with a vengeance, and profits have risen.
Although the food side continues to look lacklustre, there is every reason to assume from last year's performance that M&S will continue to impress. Because it is not a recovery stock, its shares have fallen out of favour with the stock market, but the market is wrong. The shares are a buy.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies