David Prosser: Who's Apple gonna call?
Thursday 23 July 2009
Outlook Ironically, the continued stonking success of Apple's iPhone could be bad news for O2, the mobile phone network hat has exclusive rights to sell the handset in the UK. One reason Apple has chosen to sell its phones through a single network in most countries is that the gadget was intended to be a top-end purchase, rather than a mass-market device. Apple's latest sales figures, however, suggest the mass market is very much embracing the iPhone.
In which case, might the US company be tempted to drop its strategy of exclusivity when part of its contract with O2 comes up for renegotiation later this year? There is no doubt that rival networks would like to be able to sell iPhones. Internet blogs report that sales staff at T-mobile, for example, are already telling customers they may be able to sell iPhones in the near future.
However, one other factor might influence Apple's strategy in Britain. O2 has just secured exclusive UK rights to the Palm Pre, the one smartphone that analysts believe might be able to knock the iPhone off its perch. It won't be available in this country until the end of the year, but if O2 were to lose its lucrative iPhone deal, it might be tempted to really give the Palm Pre a mega-marketing push. And maybe Apple might feel threatened by that.
- 1 Katie Hopkins gives rare glimpse of sensitive side with heartfelt open letter to her children penned in case she dies from epilepsy
- 2 Rihanna's Met Gala dress took one Chinese woman 2 years to make, was reduced to omelette meme in 2 seconds
- 3 Top Gear: Jodie Kidd, Philip Glenister and Guy Martin 'in advanced talks' to replace Jeremy Clarkson and co
- 4 Frankie Boyle on Scottish independence: 'In the Interests of Unity, F**k Off'
- 5 Florida couple forced to register as sex offenders for having sex on public beach
Boston Marathon runner's search for mystery man she kissed ends with letter from his wife
Italian police 'reveal' what Jesus looked like as a young boy
Florida couple forced to register as sex offenders for having sex on public beach
Mysterious 'X-Files' sounds heard miles above the Earth
Met Gala 2015: Beyoncé manages to out-skimp Rihanna, Miley and Kim Kardashian with near-naked ensemble
In defence of liberal democracy
General Election 2015: Post-election 'shambles' looms as 70 per cent of voters say SNP 'should not be able to veto UK government policies'
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
iJobs Money & Business
£60000 - £70000 per annum + benefits : Ashdown Group: A highly successful, glo...
£25000 - £30000 per annum + benefits: Ashdown Group: A global leader operating...
£27 - 35k + Bonus + Benefits: Guru Careers: A Management Accountant is needed ...
£40-50k + Benefits.: Guru Careers: A Project Manager / Business Analyst is nee...