James Moore: Nokia's ringtone sounds like a dying lament
Outlook Nokia was once a dull Finnish industrial conglomerate. Perhaps it should have stayed that way. The problem with the technology industry is that unless you operate an effective monopoly à la Microsoft, you're always running the risk that in the next six months to a year someone else will come up with better, brighter and (crucially) cooler products than you have.
Nokia's phones used to be as ubiquitous as, well, iPhones. Everyone had one. Now it seems that the chintzy little ringtone they came with, which almost attained the status of cultural icon, is sounding more and more like a dying lament.
Yesterday Stephen Elop, its chief executive, tried to put a brave face on things. The company is going to focus on, ahem, cutting costs and increasing sales. An imaginative strategy that one, but such shake-ups can work if you manage to keep enough of the energetic and creative types on board after the dust has settled.
The trouble is, you still need super-duper products to sell. And Nokia's flagship Lumia-900 doesn't even look duper right now, thanks to a bug being discovered three days after its launch. The name doesn't help. Lumia sounds lumpen by comparison to iPhone or Galaxy, rather like the corporate image of Nokia.
Still, the point about the tech world is that like Lazarus, resurrections are by no means impossible. Just look at Apple. Of course the latter had the assistance of a certain Steve Jobs, who was re-hired by the company when it was on its knees. It's hard to see Mr Elop as being in quite the same league.
- 1 Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
- 2 Amber Roof: Sister of Charleston shooting suspect Dylann Roof launches fund-raising appeal for wedding and honeymoon
- 3 'Help me I'm trapped in a factory' messages keep being found on bottles of vitamin water
- 4 Right to die: Belgian doctors rule depressed 24-year-old woman has right to end her life
- 5 BP hit with record $18.7 billion fine over Deepwater Horizon Gulf oil spill
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Amber Roof: Sister of Charleston shooting suspect Dylann Roof launches fund-raising appeal for wedding and honeymoon
Russell Brand condemns moment of silence for Tunisia attack victims as a 'minute of bulls**t'
Right to die: Belgian doctors rule depressed 24-year-old woman has right to end her life
Worker killed by robot at Volkswagen car factory
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
They are neither a 'state' nor 'Islamic': Why we shouldn't call them Isis, Isil or IS
iJobs Money & Business
£15000 - £17000 per annum: Recruitment Genius: This company offers a range of ...
£15000 - £16000 per annum: Recruitment Genius: Customer Service Advisors are r...
£20000 - £25000 per annum + OTE £45K: SThree: SThree were established in 1986....
£40000 - £60000 per annum: Recruitment Genius: A Compliance Manager is require...