Grolsch stalked by Bass
Sunday 06 September 1998
Talks between Grolsch - known for its distinctive flip-top bottles - and Interbrew, makers of Stella Artois lager, broke down last week over strategy differences. Bass already brews and packages lager for Grolsch in Britain.
"They (Grolsch) need a strong partner, maybe one taking its first step into continental Europe," said Gerard Rijk, an analyst at ING Barings in Amsterdam.
Bass already has a stake in three Czech brewers and a 55 per cent interest in a joint brewing venture in China, but has no businesses in the European Union outside the UK.
Bass declined to comment on suggestions it was ready to make an offer for Grolsch, currently worth around pounds 300m. However, analysts said a beer brand such as Grolsch would fit in nicely with the UK brewer's strategy of focusing on its core businesses of branded drinks and luxury hotels.
As part of this strategy, Bass last month sold its electronics entertainment business BLMS to Leisure Link Group for pounds 70m in cash.
Grolsch's discussions with Interbrew, the world's fourth-largest brewer, broke down because Interbrew wanted to halt a pounds 100m investment in a new brewery in Holland, which Grolsch wants to build to support a push into export markets in Britain and the US.
Bass's purchase of Grolsch could be seen as partly defensive, since it could be used to halt the emergence of another competitor in the UK market to Bass's primary brands, which include the Tennent's range and Carling Black Label.
Easter egg hunt horror as mother finds dead body under deck of house
Missing Malaysia Airlines Flight MH370: Wreckage could be found within a week as search reaches 'very critical juncture', says minister
Unbeliebable: The White House offer 'no comment' to anti-Justin Bieber petition
Loch Ness Monster found on Apple Maps?
Royal Tour 2014: Is the Duchess of Cambridge the only person ever to climb into a fighter jet wearing a dress and high heels?
The food poverty scandal that shames Britain: Nearly 1m people rely on handouts to eat – and benefit reforms may be to blame
Scottish independence: It is the English who should be on their knees, begging the Scots to vote ‘No’
Nigel Farage fatigue? Half of voters ‘immune’ to Ukip’s appeal
'Sinful': Video of British Muslims dancing to Pharrell Williams's hit Happy comes under attack
Nigel Farage: I’m taking on the status quo, and the Establishment’s fighting back
Refugee facing deportation from Sweden saved by fellow passengers refusing to let plane leave
- 1 Easter egg hunt horror as mother finds dead body under deck of house
- 2 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 3 Unbeliebable: The White House offer 'no comment' to anti-Justin Bieber petition
- 4 Loch Ness Monster found on Apple Maps?
iJobs Money & Business
£150.00 per week: QA Apprenticeships: This company has been providing on site ...
£221.25 per week: QA Apprenticeships: This company is a well established Inter...
£40000 - £50000 per annum: Harrington Starr: Client Relationship Manager - SQL...
£35000 - £50000 per annum: Pro-Recruitment Group: Take your chance to join the...