Man Utd brand 'worth pounds 127m'
Sunday 23 February 1997
The brand value for Newcastle will be of great interest to potential investors in the club, which is due to publish its prospectus within the next two weeks. Analysts have speculated that the club will attract a flotation value of close to pounds 200m.
The Interbrand study argues that football club names and logos are potentially among the most powerful brands in the consumer goods market, attracting fanatical loyalty from a core group of consumers who form the club's supporter base.
For the more successful clubs, their brand also has value to "floating" fans, whose allegiance depends on whether the team is near the top of the league and winning trophies.
The Interbrand figures come from a calculation based on the discounted future earnings of the football club brand name from gate receipts, merchandise sales and television revenue, less the cost of the club's capital - in broad terms the value of its stadium, property and players.
If, however, the football club that owns the brand is not making an operating profit, the brand value is zero.
The implication of the Interbrand report is that clubs with stock market or AIM listings should value their brands on the balance sheet to bridge some of the gap between the value of their fixed assets and the market capitalisation of the club.
- 1 Sofyen Belamouadden murder: The inside story of a crime that horrified Britain
- 2 How to turn off/stop 'seen by' on Facebook: Disable it to make your chats seem less passive aggressive
- 3 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
- 4 'We're not heroes, just tourists': Swedish police officers on holiday stop vicious assault on New York subway
- 5 Buckingham Palace guard who attacked passers-by in 'most most violent piece of CCTV footage' police officer had seen walks free
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
General Election 2015: Britain would become a 'communist dictatorship' under Ed Miliband and Nicola Sturgeon, claims wife of Michael Gove
Rupert Murdoch berated Sun journalists for not doing enough to attack Ed Miliband and stop him winning the general election
iJobs Money & Business
£50000 - £55000 per annum: Ashdown Group: Business Analyst - Financial Service...
£18000 - £23000 per annum + OTE £45K: SThree: At SThree, we like to be differe...
£20000 - £25000 per annum + competitive: SThree: Did you know? SThree is the o...
£22000 - £24000 per annum: Recruitment Genius: This is an opportunity to join ...