Marketing guru sends his message in a bottle; People & Business

John Murphy, the founder of the Interbrand marketing consultancy, is expanding his new brewing venture. The 53-year-old marketing guru has used almost half of the pounds 8m he made from the Interbrand sale to Omnicom two years ago to set up St Peter's Brewery, a micro-brewery established in a 13th century manor house near Bungay in Suffolk.

He has already bought three idyllic pubs nearby and today sees the launch of St Peter's Golden Ale, a bottled beer which Mr Murphy hopes to market internationally. "I'd been working for major brewers for 15 years and it struck me that even though we have a very strong brewing industry we don't have a very strong international brand."

The beer comes in an unusual oval-shaped bottle and is described as "halfway between a lager and a bitter". It has already been accepted by Tesco. Mr Murphy hopes to secure distribution through other large supermarkets before taking the brand overseas.

A stock market flotation is also under consideration for later this year to help raise the brand's profile as well as new funds.

As if this is not enough, Mr Murphy is also chairman of Plymouth Gin, a buy-out from Allied Domecq last year. The gin will be re-launched in the US next month. The plan is to re-establish the historic name as one of the world's premier brands in a market dominated by Beefeater and Gordon's. "Plymouth used to be the brand that was always used in pink gin," Mr Murphy tells me. "We have great hopes for it."

Manchester United has swooped in the executive transfer market. The Premiership leaders have signed Peter Kenyon as deputy chief executive, a newly created post. Mr Kenyon, 43, who is a lifelong United supporter, is currently executive vice president and chief operating officer of Umbro International, United's kit sponsors.

Mr Kenyon will move from Umbro's offices in South Carolina to United's theatre of dreams at Old Trafford. His role at the club will be to develop the United brand overseas, where the market for Giggsie duvet covers and United whisky is thought to have a good deal more mileage.

Michael Spencer, head of money brokers Intercapital, has entered the London marathon in a bid to raise pounds 10,000 for charity. The former 40- a-day man (that's fags, not miles) says he will be disappointed if he does not complete the 26-mile circuit in under four and half hours.

He describes his training schedule as "in arrears", but hopes to catch up in a fortnight's time when he is on holiday on the Caribbean island of Mustique, "though I suppose it will be a bit warm". Mr Spencer completed 25 kilometres last week and claims the weight is falling off him. "It's great - you can eat what you like and the weight still comes off." He is raising money for the National Hospital for Neurology and Neurosurgery.

Steve Morgan, the Redrow founder, claims his retreat to the tax haven of Jersey will not affect his ability to maintain a hands-on role at the house-builder. The millionaire businessman says he can jet in from Jersey to Redrow's Clwyd head office in the same time it takes managing director Paul Pedley to pootle in from his Runcorn home.

Mr Morgan is a frequent flyer. He regularly flies from Jersey to Liverpool just to watch his beloved Merseysiders play at Anfield.

Mike Hennessy, managing director of Kalon, the paint group, is singing from a different hymn sheet again this year. For reasons we can only guess at, Kalon chooses a different song title to accompany its results presentations each time. Last year it was "More than I can Say." This time it was "Somewhere over the Rainbow". This was selected to reflect the possibilities of the merger with Euridep, the French group.

Suggested Topics
News
John Travolta is a qualified airline captain and employed the pilot with his company, Alto
people'That was the lowest I’d ever felt'
Life and Style
healthIt isn’t greasy. It doesn’t smell. And moreover, it costs nothing
News
i100

Other places that have held independence referendums
Arts and Entertainment
Pharrell dismissed the controversy surrounding
musicThe singer said 'the last thing I want to do is degrade'
PROMOTED VIDEO
News
news

Arts and Entertainment
Blossoming love: Colin Firth as Stanley and Emma Stone as Sophie, in 'Magic in the Moonlight'
film

Actors star in Woody Allen's 'Magic in the Moonlight'

News
A male driver reverses his Vauxhall Astra from a tow truck
newsThe 'extremely dangerous' attempt to avoid being impounded has been heavily criticised
News
peopleThe Times of India said actress should treat it as a 'compliment'
Arts and Entertainment
Jack Huston is the new Ben-Hur
film

It scooped up an unprecedented 11 Academy Awards when it was first remade in 1959

News
news

Watch this commuter wage a one-man war against the Circle Line
News
ebooksAn unforgettable anthology of contemporary reportage
Property
Home body: Badger stays safe indoors
lifeShould we feel guilty about keeping cats inside?
Life and Style
fashion

Olympic diver has made his modelling debut for Adidas

Arts and Entertainment
Maxine Peake plays Hamlet at Manchester's Royal Exchange
theatreReview: Maxine Peake brings emotional ferocity to Shakespeare's starring part
Travel
travel

...and the perfect time to visit them

Sport
Jonas Gutierrez (r) competes with Yaya Toure (l)
football

Newcastle winger reveals he has testicular cancer - and is losing his trademark long hair as a result

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Trainee Recruitment Consultant Birmingham

£18000 - £23000 per annum + Comission: SThree: The SThree group is a world lea...

Trainee Recruitment Consultant - Birmingham - Real Staffing

£18000 - £23000 per annum + Commission: SThree: Real Staffing are currently lo...

Recruitment Consultant - Soho - IT, Pharma, Public Sector

£20000 - £25000 per annum + OTE £35,000 first year: SThree: The SThree group i...

Sales Executive

£20 - 24k (Uncapped Commission - £35k Year 1 OTE): Guru Careers: We are seekin...

Day In a Page

Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
‘Fashion has to be fun. It’s a big business, not a cure for cancer’

‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week