Marketing guru sends his message in a bottle; People & Business

John Murphy, the founder of the Interbrand marketing consultancy, is expanding his new brewing venture. The 53-year-old marketing guru has used almost half of the pounds 8m he made from the Interbrand sale to Omnicom two years ago to set up St Peter's Brewery, a micro-brewery established in a 13th century manor house near Bungay in Suffolk.

He has already bought three idyllic pubs nearby and today sees the launch of St Peter's Golden Ale, a bottled beer which Mr Murphy hopes to market internationally. "I'd been working for major brewers for 15 years and it struck me that even though we have a very strong brewing industry we don't have a very strong international brand."

The beer comes in an unusual oval-shaped bottle and is described as "halfway between a lager and a bitter". It has already been accepted by Tesco. Mr Murphy hopes to secure distribution through other large supermarkets before taking the brand overseas.

A stock market flotation is also under consideration for later this year to help raise the brand's profile as well as new funds.

As if this is not enough, Mr Murphy is also chairman of Plymouth Gin, a buy-out from Allied Domecq last year. The gin will be re-launched in the US next month. The plan is to re-establish the historic name as one of the world's premier brands in a market dominated by Beefeater and Gordon's. "Plymouth used to be the brand that was always used in pink gin," Mr Murphy tells me. "We have great hopes for it."

Manchester United has swooped in the executive transfer market. The Premiership leaders have signed Peter Kenyon as deputy chief executive, a newly created post. Mr Kenyon, 43, who is a lifelong United supporter, is currently executive vice president and chief operating officer of Umbro International, United's kit sponsors.

Mr Kenyon will move from Umbro's offices in South Carolina to United's theatre of dreams at Old Trafford. His role at the club will be to develop the United brand overseas, where the market for Giggsie duvet covers and United whisky is thought to have a good deal more mileage.

Michael Spencer, head of money brokers Intercapital, has entered the London marathon in a bid to raise pounds 10,000 for charity. The former 40- a-day man (that's fags, not miles) says he will be disappointed if he does not complete the 26-mile circuit in under four and half hours.

He describes his training schedule as "in arrears", but hopes to catch up in a fortnight's time when he is on holiday on the Caribbean island of Mustique, "though I suppose it will be a bit warm". Mr Spencer completed 25 kilometres last week and claims the weight is falling off him. "It's great - you can eat what you like and the weight still comes off." He is raising money for the National Hospital for Neurology and Neurosurgery.

Steve Morgan, the Redrow founder, claims his retreat to the tax haven of Jersey will not affect his ability to maintain a hands-on role at the house-builder. The millionaire businessman says he can jet in from Jersey to Redrow's Clwyd head office in the same time it takes managing director Paul Pedley to pootle in from his Runcorn home.

Mr Morgan is a frequent flyer. He regularly flies from Jersey to Liverpool just to watch his beloved Merseysiders play at Anfield.

Mike Hennessy, managing director of Kalon, the paint group, is singing from a different hymn sheet again this year. For reasons we can only guess at, Kalon chooses a different song title to accompany its results presentations each time. Last year it was "More than I can Say." This time it was "Somewhere over the Rainbow". This was selected to reflect the possibilities of the merger with Euridep, the French group.

Suggested Topics
Start your day with The Independent, sign up for daily news emails
Arts and Entertainment
Louis Theroux: By Reason of Insanity takes him behind the bars again
tvBy Reason of Insanity, TV review
Arts and Entertainment
Cassetteboy's latest video is called Emperor's New Clothes rap
videoThe political parody genius duo strike again with new video
News
Stephen Hawking is reportedly taking steps to trademark his name
people
Sport
Seth Rollins cashes in his Money in the Bank contract to win the WWE World Heavyweight Championship
WWERollins win the WWE World Heavyweight title in one of the greatest WrestleMania's ever seen
ebooks
ebooksA special investigation by Andy McSmith
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Retirement Coordinator - Financial Services

Negotiable: Recruitment Genius: To provide a prompt, friendly and efficient se...

Recruitment Genius: Annuities / Pensions Administrator

Negotiable: Recruitment Genius: You will be the first point of contact for all...

Ashdown Group: HR, Payroll & Benefits Officer - Altrincham - up to £24,000.

£18000 - £24000 per annum + benefits: Ashdown Group: HR, Payroll & Benefits Of...

Ashdown Group: Learning and Development Programme Manager

£35000 - £38000 per annum + benefits : Ashdown Group: A highly successful, int...

Day In a Page

No postcode? No vote

Floating voters

How living on a houseboat meant I didn't officially 'exist'
Louis Theroux's affable Englishman routine begins to wear thin

By Reason of Insanity

Louis Theroux's affable Englishman routine begins to wear thin
Power dressing is back – but no shoulderpads!

Power dressing is back

But banish all thoughts of Eighties shoulderpads
Spanish stone-age cave paintings 'under threat' after being re-opened to the public

Spanish stone-age cave paintings in Altamira 'under threat'

Caves were re-opened to the public
'I was the bookies’ favourite to be first to leave the Cabinet'

Vince Cable interview

'I was the bookies’ favourite to be first to leave the Cabinet'
Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat
Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

Saudi airstrikes are fuelling the Gulf's fire

Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

The only direction Zayn could go

We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

Spells like teen spirit

A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

If fashion is a cycle, this young man knows just how to ride it

British designer Jonathan Anderson is putting his stamp on venerable house Loewe
Number plates scheme could provide a licence to offend in the land of the free

Licence to offend in the land of the free

Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

From farm to fork in Cornwall

One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

Robert Parker interview

The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
Don't believe the stereotype - or should you?

Don't believe the stereotype - or should you?

We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor