More's $200m subway contract
Monday 30 November 1998
More's Adshel subsidiary has clinched a seven-year deal with the Manhattan Transport Authority, which operates New York's subway system, to supply and manage 1,200 illuminated advertising panels. The panels will be fitted on railings outside subway stations, in full view of all passing traffic.
The contract, which was won against tough competition from US rivals, shows that More's approach is proving successful outside the UK.
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