More's $200m subway contract

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MORE GROUP, the outdoor advertising company that was taken over by the US media giant Clear Channel Communications earlier this year, has made a major breakthrough in the United States by winning a contract worth up to $200m in New York City.

More's Adshel subsidiary has clinched a seven-year deal with the Manhattan Transport Authority, which operates New York's subway system, to supply and manage 1,200 illuminated advertising panels. The panels will be fitted on railings outside subway stations, in full view of all passing traffic.

The contract, which was won against tough competition from US rivals, shows that More's approach is proving successful outside the UK.

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