BlackBerry makes loss of $1.22bn
Friday 29 March 2013
BlackBerry offered some hope to investors as it swung back into the black in the last quarter, but the smartphone maker still crashed to an annual loss of $1.22bn (£800m).
The company, which recently dropped its corporate name Research in Motion in favour of its top-selling smartphone brand, saw revenues tumble 36 per cent to $2.7bn in the three months to 3 March. Annual revenues were only $11bn against $18bn a year earlier, in a further sign of how BlackBerry, once the smartphone market leader, has been falling further behind Apple and Samsung.
BlackBerry sold 6 million smartphones and only 370,000 BlackBerry PlayBook tablets in the quarter, which included the Christmas sales period.
But the total number of BlackBerry subscribers fell by 3 million.
Thorsten Heins, the chief executive, said the much-delayed Z10 range was faring well, with one million sold since its January launch – better than some analysts' expectations. "Customers love the device and the user experience," said Mr Heins, who is ramping up marketing spend by 50 per cent.
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