B&Q thinks small as it aims for big World Cup boost
Friday 04 June 2010
Kingfisher, the owner of the DIY chain B&Q, hopes to score during the World Cup with garden gnomes dressed in England football kits and wheelbarrows featuring the cross of St George.
The company said the gnomes would be on sale at B&Q stores from today, adding that the wheelbarrows had proved popular over the past few weeks. Ian Cheshire, the group chief executive of Kingfisher, said it was hoped that the merchandise would help prevent the fall-off in DIY sales which was normally associated with major sporting events.
For the 13 weeks to 1 May, Kingfisher's group retail profits grew by 12 per cent to £146m. Mr Cheshire attributed the improvement to the company's "self-help measures", including better distribution and reduced losses on stock at B&Q, as well as joint buying between its Brico Depot and Castorama chains in France.
New essay by JK Rowling went live on Pottermore site this morning
Top Gear presenter is no stranger to foot-in-mouth controversy
New UK station Russia Today gives a very bizarre view of Britain
- 1 Canadian actor punched in face after 'Islamophobia' experiment goes wrong in wake of Ottawa shooting
- 2 Topshop at centre of row over body image as 'shocking' skinny mannequin photo goes viral
- 3 Top Gear presenter Jeremy Clarkson criticised for beer tweet
- 4 Woman blinded as a child can see again after hitting her head on a coffee table
- 5 The bubble bursts for Sodastream
'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
Woman blinded as a child can see again after hitting her head on a coffee table
Top Gear presenter Jeremy Clarkson criticised for beer tweet
The bubble bursts for Sodastream
Russian politician says Apple CEO Tim Cook should be 'banned' from country after coming out as gay
Pope Francis declares evolution and Big Bang theory are real and God is not 'a magician with a magic wand'
Huge surge in Ukip support after EU funding row, according to new poll
Ukip ‘exploiting grooming scandal’ to secure party’s first police chief
Nigel Farage: 'There’s nothing wrong with white people blacking up'
Maureen Lipman says 'she can't vote Labour while Ed Miliband is leader'
Muslims, immigration and teenage pregnancy: British people are ignorant about almost everything
iJobs Money & Business
£18000 - £23000 per annum + Comission: SThree: SThree, International Recruitme...
£20000 - £25000 per annum + OTE £35K: SThree: We consistently strive to be the...
£20000 - £23250 Per Annum pro rata: Clearwater People Solutions Ltd: Pro rata ...
£40 - 48k + Benefits: Guru Careers: We are seeking a Marketing Manager to join...