Coup for Yahoo as it lures former Channel 5 boss to European arm
Yahoo's chief executive Marissa Mayer last night hired one of Britain's leading commercial television executives, Dawn Airey, to run the internet group's European operations.
The 52-year-old's pedigree at Channel 5, ITV and BSkyB was taken as a signal that Ms Mayer is planning on focusing Yahoo's future on building video advertising revenues.
Yahoo has been struggling to find a role for itself in an internet world in which it has been eclipsed by Ms Mayer's former employer, Google, and seen more recent newcomers like Facebook and Twitter rival it for advertisers' dollars.
Ms Airey's most recent role was at the RTL European television group majority-owned by Germany's Bertelsmann, although she left that business in April after five years. The Lancashire-born executive who once described herself as being "tough but with a soft centre" has been nicknamed "scary Airey" and "Zulu Dawn" by staff at her previous companies but she is widely seen as being a smart and respected operator.
Analysts said it was the most significant hire yet of Ms Mayer since she took the chief executive's role a year ago. Industry executives said Ms Airey's decision would be seen as a vote of confidence in the company whose share of global digital advertising spend is expected to shrink to 3.1 per cent from 3.4 per cent by the end of the year, according to analysts eMarketer.
As Ms Airey is acutely aware from her experience at the top of Britain's television industry, advertisers have increasingly been moving from TV to the internet, offering a potential growth avenue for Yahoo.
She said: "To be part of the Yahoo renaissance was simply irresistible for me."
She will replace Rich Riley in the post which has been vacant since he left last April. This year he took the job as chief executive of music website Shazam.
Ms Airey will be fighting for advertising revenues with another high-profile female executive hired this year – Facebook's new European boss Nicola Mendelsohn.
The European, Middle East and Africa division of Yahoo currently employs about 700 staff after a big cull launched last April during a restructuring of the business.
Swedish stars ask fans for £195 pledges on crowd-funding website
sportNapoli 2 Arsenal 0: Gunners must now face either Real Madrid, PSG, Bayern Munich, Atletico Madrid or Barcelona in knock-out stages
musicAs Mariah Carey and Noddy Holder rake in the royalties from their classics, why there hasn't been a decent festive hit for 20 years?
theatreAuthor Daniel Rosenthal recalls the mishaps that almost brought the curtain down on the likes of John Gielgud and Diana Rigg
lifeFull of the joys and want to help your fellow man? December isn't the time to do it
lifeAs the Royal Mail plans to phase out deliveries on two wheels, it's no wonder posties are in a spin
techLuke Blackall reports on precision engineered prams and babygros that monitor your child 24-7
Nelson Mandela memorial: ‘Bogus’ interpreter made mockery of Barack Obama’s tribute
The ten coldest places on Earth
Kenyan politician Mike Sonko left red-faced after photoshopping himself next to Nelson Mandela
Krokodil in Mexico? Teenager hospitalised after 'injecting drug into her genitals'
Nelson Mandela memorial: Cheers, jeers and a masterclass from Barack Obama that stole the show
- 1 Nelson Mandela memorial: ‘Bogus’ interpreter made mockery of Barack Obama’s tribute
- 2 It’s shameful that our universities have accepted gender segregation under pressure from the most oppressive religious fanatics
- 3 Kenyan politician Mike Sonko left red-faced after photoshopping himself next to Nelson Mandela
- 4 Exeter to Edinburgh and back in a day: How one fresher's lost bet left him facing a 900-mile round trip
- 5 Selfie at funeral: Cameron squeezes in on Obama snap at Mandela memorial
- < Previous
- Next >
iJobs Money & Business
£45000 - £60000 per annum + Bonus and Package: Harrington Starr: Trading appli...
£50000 - £60000 per annum + BONUS + BENEFITS: Harrington Starr: A leading prov...
£70000 - £90000 per annum + BONUS + BENEFITS: Harrington Starr: A leading mark...
£60000 - £80000 per annum + benefits + bonus: Harrington Starr: Product Specia...