Musical actress Denise Van Outen stars in the launch today of a new campaign to re-brand the Turner Classic Movie channel for a younger audience.
Capture Your Classic, is a digital marketing campaign that invites viewers to upload their own recreations of five famous films scenes onto www.tcmuk.tv which will link in to social networking sites. It will begin today with Van Outen helping to recreate a scene from Fame in a London street.
TCM, the 24 hour cable and satellite channel, has recently bought titles from Warner Bros, Paramount and Universal to make it more appealing to the young. Along with its mix of titles, including Caddyshack, The Shining and epics like Ben-Hur, TCM is also launching a new online site which will show film features, video clips and a weekly blog.Reuse content