EADS changes name to Airbus in bid for Boeing competition
Airbus Group will combine its defence and space activities in one division with Airbus Military transporters
Europe's EADS has confirmed plans to reorganize in three divisions and change its name to Airbus, adopting the look and feel of its arch-rival Boeing in a bid to become more competitive.
EADS will be called Airbus Group, after its core planemaking subsidiary, and will combine its defence and space activities in one division together with Airbus Military transporters, currently twinned with passenger jets.
Eurocopter, the world's largest commercial helicopter maker, will be renamed Airbus Helicopters.
The announcement came as EADS completed a strategy review and raised the 2013 order target for its core Airbus unit by 25 per cent to more than 1,000 aircraft, as reported by Reuters earlier this month.
Other targets were unchanged.
Powered by Airbus commercial profits, which offset lower helicopter and space earnings, second-quarter EADS operating profit rose 23 per cent to €887 million on revenue of €13.945 billion, up 3 per cent.
Analysts were on average expecting second-quarter operating profit of €839 million on revenue of €13.693 billion.
Airbus is locked in a battle to regain leadership of the $100 billion annual jet market after arch-rival Boeing grabbed the top spot in both orders and deliveries last year.
At the same time, EADS hopes its decision to unite under one of Europe's most recognized brands will galvanize the rest of its businesses from helicopters to rockets.
Chief Executive Tom Enders said this would “take costs out, increase profitability and improve our market position”.
EADS said the reorganization would start on 1 January and support a “Flightpath 2015 for improved shareholder returns”.
- 2 Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
- 3 Sofyen Belamouadden murder: The inside story of a crime that horrified Britain
- 4 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
- 5 UK weather: Britain braced for snow to replace sun as arctic air mass moves in
Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
Russian hack of President Obama's emails worse than previously admitted
Aaron and Melissa Klein: Oregon anti-gay bakers ordered to pay $135,000 after refusing to make cake for same-sex wedding
UK weather: Britain braced for snow to replace sun as arctic air mass moves in
Nepal earthquake: US Pastor Tony Miano sparks outcry by suggesting Nepalis should convert and not rebuild their 'pagan shrines'
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
General Election 2015: Britain would become a 'communist dictatorship' under Ed Miliband and Nicola Sturgeon, claims wife of Michael Gove
iJobs Money & Business
£20000 - £22500 per annum + OTE £30K: SThree: SThree Group have been well esta...
£24000 - £26000 per annum + benefits : Ashdown Group: A highly successful, glo...
£50000 - £55000 per annum: Ashdown Group: Business Analyst - Financial Service...
£18000 - £23000 per annum + OTE £45K: SThree: At SThree, we like to be differe...