EasyFoodstore, Easyjet for food, opens selling 76 basic foodstuffs for 25p each

The range includes everything from chicken curry to fairy cakes

Easyjet founder Sir Stelios Haji-Ioannou has set his sights on discount grocers with the opening of a trial easyFoodstore shop in North London.

All of the 76 products at the store on Park Royal West, just off the North Circular Road, are on sale for 25p each for the whole of February.

A full list of products is available online and below.

“This is another way the easy brand can serve the less well-off. Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal area," Sir Stelios said.

The range includes everything from chicken curry to fairy cakes. The low price theoretically means a shopper could buy everything on offer there for less than £20.

Pictures of shoppers at the easyFoodstore have already appeared online, showing no frills industrial shelving in the trademark Easyjet orange and Best-in basic products stacked in bulk.

The shop is reportedly already doing brisk trade.

It follows Sir Stelios’ failed attempts to open a shop in Croydon. Planning permission for the store was denied in 2012, but it was instead used as a testing ground for products and customers.

Sir Stelios’s has said he thinks there is a gap in the grocery market to target customers who want food at lower prices even than those offered by German discount stores Lidl and Aldi, which have taken a bite out of bigger supermarkets’ profits.

He was inspired to do so after noticing the prevalence of food banks.

But Sir Stelios still expects to make a profit from the basic items, which come from Euro Shopper, a brand of the Dutch non-profit buying alliance AMS. 

The following items are all being offered for 25p:

Tea Ground


Chicken Curry



Pasta Mushroom Sauce


Chick Peas

Sardines and Sauce

Cream Crackers

Pasta Sauce


Tomato Ketchup

Variety Pack Cereal


Jaffa Cakes

Fruit Pastilles

Sardines in Oil

Strawberry Jam

Prawn Cracker

Onion Rings

Peach Slices

Mixed Vegetables

Brown Sauce

Cut Green Beans

American Fries

Mini Cheese Thins

Garden Peas

Pineapple Pieces

Salted Popcorn

Chopped Tomatoes

Spaghetti Hoops

Nice Biscuits

Baked Beans


Milk Chocolate

Tuna Flakes

Ravioli Petit


Variety Crisps



Noodle Snack

Chicken Pizza

Bombay Mix

Noodle Snack Curry

Vegetable Oil


Tomato Soup


Red Kidney Beans

Vegetable Soup

Energy Drink

Salt & Vinegar Sticks

Chicken Soup

Orange Juice


Rice Long Grain


Wine gums

Fusili Twists

Carrots Hazelnut


Penne Pasta

Choc-Chip Cookies

Pitta bread

Table Salt

Chilli con carne

Fairy cakes

Jelly Babies

Tomato Puree

Mini Shortbread

Sweet Corn

Apple Juice

Ginger Nuts

Button Mushrooms