Floods boosts sales at Mountain Warehouse
Friday 30 May 2014
The outdoor retailer Mountain Warehouse made a splash on Friday as profits boomed following the flooding this year and it unveiled a step-up in its international growth plans.
Its founder and chief executive Mark Neale said better-quality, premium own-brand products and appealing to “everyday people walking the dog, not people climbing Mount Everest” had spurred sales.
The 186-stores retailer sold 1m waterproof jackets and a bucketful of waterproof trousers and wellies during the year as floods submerged the south of England in February and gave the company a fillip.
The walking boots-to-backpacks specialist posted a 44 per cent increase in operating profit to £8.2m as sales at shops open longer than a year shot up 13 per cent in the year to 28 February.
The company intends to invest in expansion overseas and is searching for shops in the Netherlands and Germany to add to its stores in Poland, Austria and Ireland. Mr Neale led a management buyout in an £85m deal in October.
- 1 Cyclist in Russia narrowly misses being hit by car and lorry
- 2 Y-40 Deep Joy: The world's deepest swimming pool
- 3 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 4 Syria air strikes: President Obama undergoes Damascene conversion as Isis forces America to change tack
- 5 Pink Floyd new album: Band unveil cover art for first record in 20 years
Rihanna 'nude pictures' claims emerge on 4Chan as hacking scandal continues
Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
Deepika Padukone branded a 'hypocrite' by The Times Of India following anger over 'cleavage show' tweet
'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
Syria air strikes: President Obama undergoes Damascene conversion as Isis forces America to change tack
Scotland could still declare independence – even without referendum, says Alex Salmond
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Archbishop of Canterbury admits doubts about existence of God
Labour Party conference: Ed Balls to set out plan to freeze child benefit to balance books
iJobs Money & Business
£65000 Per Annum Benefits + bonus: Clearwater People Solutions Ltd: If you are...
£20000 - £25000 per annum + OTE £40,000: SThree: SThree are a global FTSE 250 ...
£20000 - £25000 per annum + OTE £40000: SThree: As a Recruitment Consultant, y...
£20000 - £25000 per annum + OTE £40,000: SThree: SThree Group have been well e...