Floods boosts sales at Mountain Warehouse
Friday 30 May 2014
The outdoor retailer Mountain Warehouse made a splash on Friday as profits boomed following the flooding this year and it unveiled a step-up in its international growth plans.
Its founder and chief executive Mark Neale said better-quality, premium own-brand products and appealing to “everyday people walking the dog, not people climbing Mount Everest” had spurred sales.
The 186-stores retailer sold 1m waterproof jackets and a bucketful of waterproof trousers and wellies during the year as floods submerged the south of England in February and gave the company a fillip.
The walking boots-to-backpacks specialist posted a 44 per cent increase in operating profit to £8.2m as sales at shops open longer than a year shot up 13 per cent in the year to 28 February.
The company intends to invest in expansion overseas and is searching for shops in the Netherlands and Germany to add to its stores in Poland, Austria and Ireland. Mr Neale led a management buyout in an £85m deal in October.
- 4 Alex Salmond: 'The rocks would melt with the sun before I'd ever set foot in the House of Lords'
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Archbishop of Canterbury admits doubts about existence of God
iJobs Money & Business
£400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...
Up to £100k or £450p/d: Saxton Leigh: My client is a leading commodities tradi...
£320 - £330 per day: Ashdown Group: The Ashdown Group have been engaged by a l...
To £75,000 + Pension + Benefits + Bonus: Saxton Leigh: My client is looking f...