Games turn into winner for John Lewis
Jim Armitage is the City editor of The Independent and London Evening Standard group of newspapers. He has been a reporter and editor for more than 20 years and was recently shortlisted for the Press Gazette financial journalist of the year and The Society of Editors financial journalist of the year awards. He contributes news, investigative reports and comment to the Independent titles plus a daily column in the Evening Standard.
Wednesday 08 August 2012
John Lewis's London stores have seen a dramatic turnaround in sales as the Olympic Games progressed through the past week.
The partnership saw a slow start to trading as people stayed at home to watch the opening ceremony and first day. That skewed its overall takings in the capital downwards for the week ending on the first Saturday.
But since then, sales have bounced back hugely, with the Oxford Street shop, currently wrapped in a vast Union Flag, gaining 13% in the week ending last Saturday. Peter Jones in Sloane Square was up by 6% and other London area stores between 5% and 10%.
Nat Wakeley, director of selling operations, said: "It's going exactly | as we expected, having watched the patterns from Sydney and Vancouver."
He added that as Team GB's medal count started to build last week, surging numbers of shoppers came into the store to buy merchandise.
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