Head over heels: Designer plans own shoe shop
Sunday 28 February 2010
Shoe designer Aruna Seth is celebrating the first anniversary of her brand in style, announcing plans for her own store in Chelsea. Seth has defied critics during the downturn with extravagant designs including a £2,500 high-heel encrusted with thousands of Swarovski crystals and has just provided shoe designer PPQ of Mayfair and Ashley Isham at London Fashion Week.
A spokesman for Seth said: "We've persevered through the recession. We've found consumers are looking to make investment purchases rather than buy lots of things".
Now her business is doing so well Seth plans branded stores rather than relying on concessions in boutiques such as Browns and Caroline Castigliano. Shoes run in the family – her father made his fortune building up a multi-million pound footwear empire in the 1980s with the Ascot pro-white trainer.
- 1 Amy Winehouse statue unveiled in Camden
- 2 Lego breaks out of the toy box and heads for the gallery
- 5 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
George Galloway on Scottish independence: The political class is doing what Hitler couldn’t – destroying Britain
Daniele Watts: Django Unchained actress detained in Los Angeles after being mistaken for a prostitute
Scottish independence: Nationalist leader Jim Sillars threatens pro-union companies with 'day of reckoning' after independence
Scottish independence: Yes campaign feels the heat as Alex Salmond's NHS claims come under furious attack
Scottish independence: Britain faces 'constitutional crisis' at next election
£23m Birmingham cycle scheme is attacked by Tory councillor for not catering to the elderly
iJobs Money & Business
£280 - £320 per day: Ashdown Group: The Ashdown Group have been engaged by a l...
£400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...
£35000 - £38000 per annum + Benefits: Ashdown Group: Training Coordinator / Pl...
Data Governance Manager (Solvency II) – Contract – Up to £450 daily rate, 6 month (may go Permanent)
£400 - £450 Per Day: Clearwater People Solutions Ltd: We are currently looking...