How Batman put R4E back in the black

Working on a string of glitzy premieres for the latest Batman and Spiderman films in London's Leicester Square and an end to the uncertainty caused by the Olympics have been good news for Reach4Entertainment.

Shares in the specialist marketing group, which promotes West End shows and the ATP World Tour finals, jumped 16 per cent to 6.38p yesterday after it said it expects to swing back into profit for 2012.

Its finance director, Shirley Stapleton, said R4E, which also does signage for theatres and cinemas, was benefitting from a restructuring, following the sale of its sports division First Artist.

The Olympics had "a very disruptive effect" on its theatre business, which includes ad agency Dewynters, because it was difficult to know what visitors would do. But R4E has bounced back and will get a boost this spring from new stage shows such as Charlie And The Chocolate Factory and Book of Mormon. R4E's Newman Displays arm, which organises displays for film premieres, benefits now the revamp that closed Leicester Square is over.

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