ITV launches pay channel ITV Encore
Wednesday 29 January 2014
ITV’s next drama hit could air first on pay-TV after the Downton Abbey broadcaster today launched a new channel dedicated to drama, called ITV Encore, that will air only on Sky.
ITV Encore will show a mix of recent hits such as Vera and Lucan alongside some “original commissions” with “big-name lead actors and compelling narratives penned by some of the UK’s best writers”.
New series of existing major shows such as Downton and Mr Selfridge will not debut on ITV Encore, but the broadcaster hopes it can nurture future hits on the pay channel.
It is part of a wider four-year partnership with Sky as ITV, Britain’s biggest free-to-air commercial broadcaster, expands in pay-TV in the hunt for more “non-advertising” revenue.
ITV shows will also be made available more widely on Sky’s mobile and online services and as “box sets” that can be bought at the virtual Sky Store.
Analysts at Liberum Capital said ITV was “becoming cleverer about monetising its content” and should see “substantial upside from the old deal” with Sky, which covered just the high-definition versions of ITV2, ITV3 and ITV4.
It is understood ITV Encore will air exclusively on Sky for at least 18 months, as the pay-TV giant seeks exclusive content in its battle with resurgent BT.
Those close to ITV insisted it continued to have a strong relationship with BT and Virgin Media.
Culinary experts in The Netherlands thought it was 'fresh' and 'tasty'
- 1 Marijuana use by teenagers does not result in a lower IQ or worse exam results, study finds
- 2 Watch what happened when food critics were unknowingly served McDonald's
- 3 Jimmy Carr's controversial Oscar Pistorius joke goes too far at the Q Awards
- 4 Australian café owner sparks debate after saying 'No' to having unruly children on premises
- 5 NHS staff banned from drinking tea or coffee on the job because it looks like they're not working hard enough
Renee Zellweger on plastic surgery: 'I'm living a more fulfilling life and I'm thrilled that perhaps it shows'
Kim Jong-un 'purge': Six North Korea officials missing for weeks 'may have been executed'
Diwali: What is the festival of lights – and how is it celebrated around the world?
Nathan Cirillo: Final pictures emerge of soldier moments before he was shot dead by Ottowa gunman
Jimmy Carr's controversial Oscar Pistorius joke goes too far at the Q Awards
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
Russell Brand threatened with arrest after filming outside Fox News headquarters
iJobs Money & Business
£350 - £360 per day: Ashdown Group: SQL Developer with T-SQL, Watford, Hertfor...
120-150k: Accountancy Action: We are looking for an experienced CFO from a min...
£24000 - £28000 per annum + bonus & benefits: Ashdown Group: IT Business Syste...
£18000 - £23000 per annum + Commission: SThree: The SThree group is a world le...