Levi's former denim brand Big 'E' up for sale
Denim manufacturer DNA Limited is selling the brand's intellectual property
Tuesday 02 September 2014
A denim brand once owned by jeans giant Levi Strauss is now up for sale for a six figure sum.
Big ‘E’ Jeans was the label used by Levi to describe its jeans made before 1971 – their famous red tab jeans made before this date featured the letter e in Levi in upper case.
Levi Strauss & Co stopped using the branding in recent years and in 2010 denim manufacturer DNA Limited registered the trade mark for Big ‘E’ and the domain which Levi surrendered due to non-use.
DNA created a range of jeans under the label that it has been selling for the last few years.
Now it hopes to cash in on the name and sell all the intellectual property relating to the brand.
It has hired Glasgow-based trademark specialists Metis Partners to sell the name which could reach six figures.
Stephen Robertson at Metis Partners, said: “The ‘Big E’ brand was formerly manufactured and owned by Levi Strauss & Co. The sale includes the extensive trade mark portfolio providing global protection, a registered Community rear-pocket design, domain and website and rights to the Big ‘E’ social media accounts.”
There has been demand in recent years for companies to buy existing brand names that will add heritage, history and authenticity to a product rather than create a new name.
- 1 Rihanna 'nude pictures' claims emerge on 4Chan as hacking scandal continues
- 2 Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
- 3 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 4 What are your fingerprint words?
Rihanna 'nude pictures' claims emerge on 4Chan as hacking scandal continues
Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
Jennifer Lawrence: Leaked 4Chan sex video branded 'fake' by users
Jennifer Lawrence 'naked sex video' will be leaked next, threatens 4Chan celebrity photo hacker
Scotland could still declare independence – even without referendum, says Alex Salmond
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Archbishop of Canterbury admits doubts about existence of God
iJobs Money & Business
£65000 Per Annum Benefits + bonus: Clearwater People Solutions Ltd: If you are...
£20000 - £25000 per annum + OTE £40,000: SThree: SThree are a global FTSE 250 ...
£20000 - £25000 per annum + OTE £40000: SThree: As a Recruitment Consultant, y...
£20000 - £25000 per annum + OTE £40,000: SThree: SThree Group have been well e...