Nestle has said it will burn $50 million worth of Maggi noodles in concrete incinerators after they were banned by India’s food safety regulator for containing too much lead.
The food regulator has accused Nestle of not complying with food safety laws. Nestle continues to insist that the noodles are safe and that the ban is the result of issues with the interpretation of the law.
It has however started to recall the product and burn it in incinerators at five cement factories across the country.
According to the Indian paper AFP live, Nestle has 8 factories across India, five of which produce Maggi noodles.
@marstu67 I'm so sad about these! Love those Maggi noodles. I grew up on them.— Sheila Vakharia PhD (@MyHarmReduction) June 10, 2015
Nestle has 38 distribution centres, where products are stored before being sent to distributors
Percentage of the noodle market owned by Nestle. Nestle dominates the Indian noodle market, according to Euromonitor. Nestle has been the market leader there since 2009.
Had one final tryst with Maggi noodles. I know where to get more but decided not to buy any more. Goodbye, good times pic.twitter.com/tGURuj396o— Chiranjit Ojha (@ChiranjitOjha) June 7, 2015
There are 1400 distributors of Nestle products in India - once the product has left their hands, Nestle has no control over it.
Guys please quickly buy all the Maggi noodles available in the shops. We may not get it for a while! I love @MaggiIndia— Harjinder S Kukreja (@SinghLions) June 3, 2015
Almost 28,000 tonnes, or $32 million-worth, of Maggi noodles were in the market on June 5, when the product was decided to be recalled. Another $17 million-worth of noodles are still in factories.
Number of dollars-worth of noodles will be burned. "These are broad estimates because it is impossible to calculate the final figure while the withdrawal is taking place," Nestle said. It added that additional costs from bringing stock to the market and transporting it to incinerators to be destroyed had not yet been accounted for.