Marks & Spencer gives its website a £150m facelift to win back shoppers
Wednesday 19 February 2014
Marks & Spencer has relaunched its website after a £150m facelift aimed at winning back shoppers from rivals.
The new site, which is part of a £1bn overhaul of the logistical side of the business, sees M&S parting company with former website hosts Amazon, running a fully functioning offering in house.
Laura Wade-Gery, its director of multi-channel and e-commerce, explained: “If you are online shopping you are essentially buying a photo. That’s why we’ve made images 50 per cent bigger and made it much more of a visual experience.
“Customers are doing a huge amount of looking and browsing, rather than just saying ‘right, I need some new leggings’.”
New editorial content has been added after a trial found customers 24 per cent more likely to buy if they read about it first, while issues around sizing, availability and removing items from the website completely once sold out, have been resolved.
Plans for faster deliveries and real-time stock checks for nearby stores are expected to be rolled out later this year.
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