Marks & Spencer gives its website a £150m facelift to win back shoppers
Wednesday 19 February 2014
Marks & Spencer has relaunched its website after a £150m facelift aimed at winning back shoppers from rivals.
The new site, which is part of a £1bn overhaul of the logistical side of the business, sees M&S parting company with former website hosts Amazon, running a fully functioning offering in house.
Laura Wade-Gery, its director of multi-channel and e-commerce, explained: “If you are online shopping you are essentially buying a photo. That’s why we’ve made images 50 per cent bigger and made it much more of a visual experience.
“Customers are doing a huge amount of looking and browsing, rather than just saying ‘right, I need some new leggings’.”
New editorial content has been added after a trial found customers 24 per cent more likely to buy if they read about it first, while issues around sizing, availability and removing items from the website completely once sold out, have been resolved.
Plans for faster deliveries and real-time stock checks for nearby stores are expected to be rolled out later this year.
- 1 Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
- 2 Oil tanker with $100 million cargo goes missing off Texas coast
- 3 George Galloway left with severe bruising after attack in Notting Hill by man 'shouting about the Holocaust'
- 4 Saudi Arabia executes 19 in one half of August in 'disturbing surge of beheadings'
- 5 Brother and sister, Christopher Buckner and Timothy Savoy, arrested for 'committing incest after watching 'The Notebook''
YouTube video posted by Isis militants shows 'execution of 250 Syrian soldiers'
Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
Oil tanker with $100 million cargo goes missing off Texas coast
George Galloway left with severe bruising after attack in Notting Hill by man 'shouting about the Holocaust'
Lady al-Qa’ida: On the trail of Dr Aafia Siddiqui, the world’s most wanted prisoner
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
Do you realise just how foolish the UK looks?
With Douglas Carswell joining Ukip, my party has taken another giant step forward
- < Previous
- Next >
iJobs Money & Business
£35000 per annum: Harrington Starr: Network Engineer (CCNP, CCNA, Linux, OSPF,...
£50000 per annum: Harrington Starr: DevOps Engineer (Systems Administration, L...
£60000 - £70000 per annum: Harrington Starr: A prestigious leading professiona...
£50000 per annum: Harrington Starr: Financial Technical Consultant (C++, C#, F...