M&S and HSBC lead the way as online adverts rise 21%
Friday 05 June 2009
Online advertising shrugged off the pain gripping the wider industry and leapt 21 per cent in the first four months of the year, driven by high-profile campaigns from big-name advertisers including Marks & Spencer and HSBC.
Nielsen Online, the specialist research firm, yesterday revealed that despite increased pressure on the traditional ad industry, the number of online advertisers had risen a fifth to 5,900. Display ad campaigns rose the same to 11,000 between January and April.
The World Advertising Research Centre said in March that while the total advertising spend had fallen 3.9 per cent in the UK last year, online revenues were up 17.3 per cent.
Alex Burmaster, communications director at Nielsen, said the jump in online activity – it is up 47 per cent on 2006 – comes as the cost of internet campaigns falls and marketing managers desire more "measurability" of consumers.
The rise in ad campaigns was driven by companies from the retail and financial sectors, which made up almost a quarter of all the advertising reported in the first four months.
M&S was the dominant advertiser in the retail sector, followed by Tesco. Following HSBC in online banking advertisements was Barclays. Hilton was the biggest tourism advertiser, and Renault's promotion of the Megane was the biggest in the automotive sector.
Mr Burmaster said: "The strong increase in the level of display advertising activity is reason enough for online publishers and media owners to be optimistic about the year ahead."
- 1 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 2 Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
- 3 Amal Clooney gives excellent answer to fashion question at European Court of Human Rights
- 4 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 5 Isis publicly behead man in Syrian town square for 'insulting Allah' as he screams for help
Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
Amal Clooney gives excellent answer to fashion question at European Court of Human Rights
Sir David Attenborough interview: The one question about life that still baffles him
Isis publicly behead man in Syrian town square for 'insulting Allah' as he screams for help
One spelling error costs Companies House up to £9 million after being sued for ruining business
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
9 reasons Greece's experiment with the radical left is doomed to failure
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
iJobs Money & Business
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...
£25000 - £35000 per annum: Recruitment Genius: A Technical Report Writer is re...
Competitive salary & benefits!: MBDA UK Ltd: MBDA UK LTD Indirect Procurement...
£16500 - £16640 per annum: Recruitment Genius: This fast growing Finance compa...