Olympic Games still selling UK brands in Asia
The "Olympic effect" is still boosting sales of British brands across Asia, months after the closing ceremony, with South Korea's biggest department store chain seeing a $50m (£31m) rise in UK companies' sales thanks to the Games.
Douglas Barrett, the head of UK trade and investment at the British Embassy in Seoul, said: "The Union Jack has been flying much more in Seoul. We saw a rapid increase in the number of South Korean businesses asking to partner with UK-focused branding during the Games, and the Olympic effect is still there."
The Lotte department store chain used the Olympics to promote 16 British brands including Burberry, Daks, Royal Albert homeware and Lye Cross Farm mature cheddar cheese.
"Brand Britain is hugely successful in South Korea," Mr Barrett said. "The Olympics had a defining effect on how people think about the UK. It used to be about the English gentleman and heritage values, but the opening ceremony opened everyone's eyes up to modern, multicultural Britain."
- 1 Video of Irish 'professional boxer' fighting Istanbul neighbourhood goes viral in Turkey
- 3 Toby Sheldon: Justin Bieber lookalike found dead in motel room
- 4 Russia 'accidentally reveals' number of its soldiers killed in eastern Ukraine
- 5 Pregnant teenager Neysi Perez 'wakes up in coffin' a day after her funeral
Video of Irish 'professional boxer' fighting Istanbul neighbourhood goes viral in Turkey
Nazi gold train: 'Significant' discovery made in Poland
Toby Sheldon: Justin Bieber lookalike found dead in motel room
Horses 'neglected for 15 years' found with 3ft-long hooves
Russia 'accidentally reveals' number of its soldiers killed in eastern Ukraine
Dresden riots: Protesters in Germany attack refugee buses shouting 'foreigners out'
France train shooting: US soldiers speak of the moment they stopped gunman and 'beat him until he was unconscious'
Labour leadership: Jeremy Corbyn accused of 'deluding' young supporters with 'claptrap'
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith calls for urgent ESA overhaul as part of drive to cut down welfare costs
iJobs Money & Business
£20000 - £25000 per annum + competitive: SThree: Are you passionate about sale...
£25000 per annum + benefits: Ashdown Group: A large financial services company...
£20400 per annum: Ashdown Group: An established and highly reputable organisat...
£20000 - £100000 per annum: Recruitment Genius: We are a successful and establ...