Paddy Power ordered to pull Oscar Pistorius advert after record number of complaints
The controversial campaign has received more than 5,200 complaints
The advertising watchdog has ordered Paddy Power to withdraw its Oscar Pistorius advert with "immediate effect" after becoming the most complained-about campaign ever.
The bookie's controversial "Oscar Time" advert offers money back if the South African athlete is acquitted of murdering girlfriend Reeva Steenkamp.
The advert featured an Oscar statuette with the face of Pistorius under the caption: "It's Oscar Time. Money Back If He Walks. We will refund all losing."
The Advertising Standards Authority said the campaign has received more than 5,200 complaints.
The watchdog said it is investigating whether the campaign "brings the good reputation of advertising generally into dispute" for trivialising the death of a woman and disability.
Chairman Lord Smith said the watchdog took the "unusual step" of directing the advertiser to withdraw the ad pending investigation given the "unprecedented number of complaints".
On Tuesday, Paddy Power’s chief financial officer Cormac McCarthy refused to apologise for the stunt and insisted it was "just responding to demand" despite triggering a storm of outrage.
Asked whether the campaign was morally wrong, McCarthy said it was "matter of opinion".
On Monday, Pistorius pleaded not guilty of murdering Ms Steenkamp, claiming he shot her in a case of mistaken identity thinking she was an intruder.
Steenkamp was shot three times, being hit in the head, arm and hip from three bullets from a 9mm pistol through the locked bathroom door of Pistorius' upscale villa on Valentine's Day last year.
Prosecutors argue he intentionally shot and killed his girlfriend following a domestic dispute. If convicted of murder he will almost certainly receive a life sentence, with a minimum term of 25 years.
- 1 Rarest Beanie Baby of them all could be sold for £62,500 on eBay
- 2 Ben Affleck asked TV chiefs to hide slave-owning ancestry, new hacked Sony emails published by Wikileaks claim
- 3 Driving while dehydrated can be just as dangerous as drink driving, study suggests
- 4 Farmer told to tear down mock-Tudor castle after hiding construction behind hay bales
- 5 One Direction: Louis Tomlinson launching his own record label, has already 'signed two acts'
Isis video purports to show beheadings and execution at gunpoint of 30 Ethiopian Christians and destruction of churches in Libya
Rarest Beanie Baby of them all could be sold for £62,500 on eBay
Professional big game hunter Ian Gibson crushed to death by elephant during hunt
Driving while dehydrated can be just as dangerous as drink driving, study suggests
Ben Affleck asked TV chiefs to hide slave-owning ancestry, new hacked Sony emails published by Wikileaks claim
If I’m being racially abused I don’t need a stranger with a saviour complex to rescue me
The only black face in the Ukip manifesto is on the page about overseas aid
Ukip is the only main political party to not address LGBT rights in its manifesto
Food banks: One million Britons will soon be using them, according to Trussell Trust
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
BBC election debate: The one photo that summed up the whole 90-minute leaders debate
iJobs Money & Business
£20000 - £25000 per annum + OTE £45,000: SThree: SThree Group have been well e...
£50000 - £667000 per annum + excellent benefits : Ashdown Group: IT Manager / ...
£13000 - £20000 per annum: Recruitment Genius: Scotland's leading life insuran...
£40000 - £45000 per annum + benefits : Ashdown Group: Training Programme Manag...