Pork the growing choice for UK shoppers
Tuesday 31 January 2012
Pork is becoming the meat of choice for Britain's cash-strapped households, after big jumps in beef and lamb prices over the past year.
Prime cuts of pork are a leanly priced £9 a kilo, less than a third of the £31 a kilo cost of beef, according to Cranswick, the major supplier to the supermarkets Tesco and Sainsbury. Pork sales gained market share over the festive season, fattening year-on-year sales by 10 per cent in the last quarter.
Cranswick's finance director, Mark Bottomley, said trading down was a big factor: "For the first time over Christmas we saw some evidence [of trading down] with some retailers selling fewer turkeys and more pork. Lamb sales declined as well."
Pork prices are low relative to beef and lamb because there is far less export demand as well as a more plentiful supply. Cows and sheep have annual breeding cycles, while a sow can produce two or three litters a year.
Sales have also benefited from a publicity drive following celebrity chef Jamie Oliver's television show – Jamie Saves Our Bacon – celebrating British pork.
The meat is also finding itself on the menu of exclusive restaurants, with pork belly increasingly popular.
Cranswick's sales are expected to top £800m this year.
- 1 Sainsbury's '50p challenge' poster telling staff to encourage customers to spend more placed in shop window instead of staff room
- 2 Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
- 3 Isis an hour away from Baghdad - with no sign of Iraq army being able to make a successful counter-attack
- 4 Yes, the iPhone 6 is a miracle, but it's Apple's tax affairs that deserve a double take
- 5 Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
Isis could become 'world’s first truly terrorist state' and bomb UK with nuclear and chemical weapons, Theresa May warns
Car tax disc changes: Five facts you never knew about your (almost obsolete) tax disc
Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
Isis an hour away from Baghdad - with no sign of Iraq army being able to make a successful counter-attack
Isis, we are told, is a 'clear and dangerous threat to our way of life'. I’m sorry, but I just don’t buy it
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Should gay sex be illegal? 16% of Britons think so
Mark Reckless becomes second Tory MP to defect to Ukip in a month
- < Previous
- Next >
iJobs Money & Business
£18000 - £23000 per annum + Commission: SThree: Real Staffing are currently lo...
NEGOTIABLE: Austen Lloyd: TRUST ACCOUNTANT - KENTIf you are a Chartered Accou...
£18000 - £20000 per annum + OTE £30000: SThree: SThree are a global FTSE 250 b...
Highly Competitive Salary: Austen Lloyd: CITY - Law Costs Draftsperson - NICHE...