Poundland: Where tight budgets can stretch out
It’s 3.30pm and Poundland in Shephers Bush, west London is full – mothers, students, pensioners and small children all prowling the aisles hunting for cheap deals.
The chain is fast becoming the most viable shopping option for families who are feeling the pinch. Mop heads, notepads, shampoo and jelly sweets can all be snapped up for, yes, just £1 each.
“I shop here because I have four kids,” said Danielle Noble, 30, as her youngsters sprint past towards the toy aisle. “They love the toys and when you haven’t got a lot a pound goes a long way. The toys usually break by the end of the day, but they like them.”
Only yards away is a shop called Poundworld, boasting similar deals. But despite the competition, Poundland has built up a loyal following.
“I’ve been to Poundworld a few times, but I always find myself back at Poundland,” said Faye Murray, 32. “I get everyday stuff and the kids love coming here with their Dad to buy sweets for the cinema.”
But the stigma surrounding budget shops is blatant. “We don’t usually shop here,” said Sharon Jeffrey, 38. “We just popped in before the cinema. We were just saying we’ll pop into Peter Jones instead later.”
- 1 Expert urges cat lovers to own just one animal each
- 2 Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
- 3 The Simpsons death: Creator Al Jean would 'kill himself' before character like Homer or Lisa
- 4 British man raped while urinating in bushes at Oktoberfest beer festival in Germany
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
Expert urges cat lovers to own just one animal each
Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
Isis an hour away from Baghdad - with no sign of Iraq army being able to make a successful counter-attack
Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
British man raped while urinating in bushes at Oktoberfest beer festival in Germany
Isis, we are told, is a 'clear and dangerous threat to our way of life'. I’m sorry, but I just don’t buy it
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
'Women, walk wherever you want' posters taken down in Stamford Hill following 'unacceptable' signs separating men and women
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Should gay sex be illegal? 16% of Britons think so
- < Previous
- Next >
iJobs Money & Business
£18000 - £23000 per annum + Commission: SThree: Real Staffing are currently lo...
NEGOTIABLE: Austen Lloyd: TRUST ACCOUNTANT - KENTIf you are a Chartered Accou...
£18000 - £20000 per annum + OTE £30000: SThree: SThree are a global FTSE 250 b...
Highly Competitive Salary: Austen Lloyd: CITY - Law Costs Draftsperson - NICHE...