Spice to launch $20 'phone for the people' in India
Sunday 10 February 2008
Hot on the heels of Tata's people's car and the people's laptop, comes the people's phone.
The $20 (roughly £10) product will be unveiled tomorrow at Barcelona's Mobile World Congress – the world's biggest telecoms conference,
The handset, which includes a Braille version, is to be launched in India by Spice, the $2bn Bombay-listed telecoms giant.
BK Modi, chairman of Spice, said: "The People's Phone is a world first. It will be available to the consumer for under $20, making it accessible to a vast number of people who currently cannot afford the expense of a mobile handset."
The group is also set to reveal the world's first phone to play films on a disc.
Last month Spice revealed plans to launch a pilot scheme in India which will allow mobile users to make free phone calls as long as they are prepared to listen to a short advertising jingle. The strategy is intended to break the stranglehold on the market enjoyed by Bharti Airtel and Vodafone Essar.
A year ago Vodafone bought a stake in Hutchison Essar for £5.7bn, giving it a 67 per cent stake. Vodafone's chairman, Sir John Bond, said then that India was "destined to become one of the largest and most important mobile markets in the world".
The People's Phone will be just one of several launches at this week's Barcelona conference.
Next-generation handsets and wireless technology are once again set to dominate the conference, which will be heavily scrutinised amid concerns of a global consumer slowdown.
Analysts at investment house Lazard said last week: "With the growing concern about the US consumer, we are looking for indications of whether this is affecting handset sales."
- 1 Russell Brand accuses FOX News anchor Sean Hannity of terrorism after aggressive Israel-Gaza debate
- 2 Disney heiress Abigail disowns her share of family profits in West Bank company
- 3 The secret report that helps Israel hide facts
- 4 Israel's propaganda machine is finally starting to misfire
- 5 'Hello mum, this is going to be hard for you to read ...'
Sally Farmiloe dead: Howards' Way actress, and former mistress of Jeffrey Archer, dies aged 60
Russell Brand accuses FOX News anchor Sean Hannity of terrorism after aggressive Israel-Gaza debate
Pope Francis issues top 10 tips for happiness – including don’t try to convert other people
Sabina Altynbekova, the girl branded 'too good looking' for volleyball, says social media obsession with her is a 'bit much'
Justin Bieber posts Instagram photo of Orlando Bloom crying after Ibiza fight 'over Miranda Kerr'
The secret report that helps Israel hide facts
Land for gas: Merkel and Putin discussed secret deal could end Ukraine crisis
Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
A day in the life of Vladimir Putin: The dictator in his labyrinth
Putin is 'thuggish, dishonest and reckless', says British ambassador to US
Richard Dawkins tweets: 'Date rape is bad, stranger rape is worse'
- < Previous
- Next >
iJobs Money & Business
£20000 - £24000 per annum: Harrington Starr: A leading provider of web based m...
£28000 - £32000 per annum: Ashdown Group: Secretary (Sales Team Support) - Mat...
Competitive (DOE): Guru Careers: We are looking for an Assistant Management Ac...
£600 - £700 per day + competitive: Orgtel: Senior Investment Accounting Change...