Spice to launch $20 'phone for the people' in India
Sunday 10 February 2008
Hot on the heels of Tata's people's car and the people's laptop, comes the people's phone.
The $20 (roughly £10) product will be unveiled tomorrow at Barcelona's Mobile World Congress – the world's biggest telecoms conference,
The handset, which includes a Braille version, is to be launched in India by Spice, the $2bn Bombay-listed telecoms giant.
BK Modi, chairman of Spice, said: "The People's Phone is a world first. It will be available to the consumer for under $20, making it accessible to a vast number of people who currently cannot afford the expense of a mobile handset."
The group is also set to reveal the world's first phone to play films on a disc.
Last month Spice revealed plans to launch a pilot scheme in India which will allow mobile users to make free phone calls as long as they are prepared to listen to a short advertising jingle. The strategy is intended to break the stranglehold on the market enjoyed by Bharti Airtel and Vodafone Essar.
A year ago Vodafone bought a stake in Hutchison Essar for £5.7bn, giving it a 67 per cent stake. Vodafone's chairman, Sir John Bond, said then that India was "destined to become one of the largest and most important mobile markets in the world".
The People's Phone will be just one of several launches at this week's Barcelona conference.
Next-generation handsets and wireless technology are once again set to dominate the conference, which will be heavily scrutinised amid concerns of a global consumer slowdown.
Analysts at investment house Lazard said last week: "With the growing concern about the US consumer, we are looking for indications of whether this is affecting handset sales."
- 1 BBC told new political editor must be 'impartial' with Nick Robinson reportedly stepping down
- 2 Number of young homeless people in Britain is 'more than three times the official figures'
- 3 Humans of New York image of crying gay teen receives best response yet from Ellen DeGeneres
- 4 The map showing the most dangerous tourist destinations in Europe, according to the Foreign Office
- 5 Swedish minister gives strongest case yet on why EU should stop turning away asylum seekers
More Britons believe that multiculturalism makes the country worse - not better, says poll
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
iJobs Money & Business
£15000 - £17000 per annum: Recruitment Genius: This company offers a range of ...
£15000 - £16000 per annum: Recruitment Genius: Customer Service Advisors are r...
£20000 - £25000 per annum + OTE £45K: SThree: SThree were established in 1986....
£40000 - £60000 per annum: Recruitment Genius: A Compliance Manager is require...