Technology at heart of publishers' strategy
Monday 27 September 2010
Publishers in the UK are looking to mobile phones and iPad-style devices to help transform their digital operations next year, saying emerging technologies were at the "heart of their business development plans".
A new content and trends survey, carried out by the Association of Online Publishers (AOP), found that publishers were confident the technologies would bring a period of "dynamic growth". Of those quizzed, 91 per cent see the opportunity to boost revenues on mobile devices, while 86 per cent were excited about the emergence tablet devices.
Tim Cain, head of research and insight of AOP, said: "There's a great focus on emerging platforms, on mobiles and tablet computers particularly. The iPad has caused a stir in the industry."
The survey, which is in its eighth year, compiled the forecasts of members of the AOP representing 1,500 respected brands and publications.
Other opportunities publishers identified included high speed broadband, social networking, e-Commerce, paid content and behavioural targeting.
The AOP, whose members include the BBC, BSkyB, Conde Nast Digital and Independent Print Limited, the publisher of The Independent, said its survey showed "publishers are investing in emerging platforms to develop business streams and ways to successfully monetise content. New devices are seen as a transformational opportunity".
The survey found that 60 per cent of publishers believe they will have to provide local and "niche" digital content is crucial.
Half the AOP members have currently developed applications for mobile phones, either free or paid for. Despite Apple only launching the iPad tablet earlier this year, one in six publishers already provide iPad apps. Other companies including Samsung and BlackBerry have developed similar tablet devices.
"More publishers are looking at developing free apps with elements of paid features than any other type of charging model over the next 12 months," Mr Cain said.
This year, 65 per cent of publishers expect to increase their mobile content, while content delivered by app will increase for 91 per cent.
Only 12 per cent of publishers had paid applications last year, compared with 40 per cent in 2010.
- 1 Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
- 2 Joan Rivers: 'Palestinians deserve to be dead'
- 3 Lady al-Qa’ida: On the trail of Dr Aafia Siddiqui, the world’s most wanted prisoner
- 4 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 5 It's not just the savagery of Isis that is shocking – its weaponry is too
YouTube video posted by Isis militants shows 'execution of 250 Syrian soldiers'
Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
Joan Rivers: 'Palestinians deserve to be dead'
Sir Paul McCartney makes his stance on Scottish independence known
PM sets out tough new anti-terror measures in response to heightened threat
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
Do you realise just how foolish the UK looks?
With Douglas Carswell joining Ukip, my party has taken another giant step forward
- < Previous
- Next >
iJobs Money & Business
Highly Attractive Salary: Austen Lloyd: BRISTOL - This is a very unusual law c...
£35000 per annum: Harrington Starr: Network Engineer (CCNP, CCNA, Linux, OSPF,...
£50000 per annum: Harrington Starr: DevOps Engineer (Systems Administration, L...
£60000 - £70000 per annum: Harrington Starr: A prestigious leading professiona...