Technology at heart of publishers' strategy

Publishers in the UK are looking to mobile phones and iPad-style devices to help transform their digital operations next year, saying emerging technologies were at the "heart of their business development plans".

A new content and trends survey, carried out by the Association of Online Publishers (AOP), found that publishers were confident the technologies would bring a period of "dynamic growth". Of those quizzed, 91 per cent see the opportunity to boost revenues on mobile devices, while 86 per cent were excited about the emergence tablet devices.

Tim Cain, head of research and insight of AOP, said: "There's a great focus on emerging platforms, on mobiles and tablet computers particularly. The iPad has caused a stir in the industry."

The survey, which is in its eighth year, compiled the forecasts of members of the AOP representing 1,500 respected brands and publications.

Other opportunities publishers identified included high speed broadband, social networking, e-Commerce, paid content and behavioural targeting.

The AOP, whose members include the BBC, BSkyB, Conde Nast Digital and Independent Print Limited, the publisher of The Independent, said its survey showed "publishers are investing in emerging platforms to develop business streams and ways to successfully monetise content. New devices are seen as a transformational opportunity".

The survey found that 60 per cent of publishers believe they will have to provide local and "niche" digital content is crucial.

Half the AOP members have currently developed applications for mobile phones, either free or paid for. Despite Apple only launching the iPad tablet earlier this year, one in six publishers already provide iPad apps. Other companies including Samsung and BlackBerry have developed similar tablet devices.

"More publishers are looking at developing free apps with elements of paid features than any other type of charging model over the next 12 months," Mr Cain said.

This year, 65 per cent of publishers expect to increase their mobile content, while content delivered by app will increase for 91 per cent.

Only 12 per cent of publishers had paid applications last year, compared with 40 per cent in 2010.

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Ashdown Group: Client Services Manager - Relationship Management - London

£30000 - £32000 per annum + benefits : Ashdown Group: A highly successful, int...

Recruitment Genius: Credit Controller / Customer Service

£18000 - £20000 per annum: Recruitment Genius: This rapidly expanding business...

Guru Careers: In-House / Internal Recruiter

£25 - 28k + Bonus: Guru Careers: An In-house / Internal Recruiter is needed to...

Recruitment Genius: Tax Assistant

Negotiable: Recruitment Genius: A Tax Assistant is required to join a leading ...

Day In a Page

Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

Celebrities call on David Cameron to take more Syrian refugees

One young mother tells of torture by Assad regime
The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

The enemy within

People who hear voices in their heads are being encouraged to talk back
'In Auschwitz you got used to anything'

'In Auschwitz you got used to anything'

Survivors of the Nazi concentration camp remember its horror, 70 years on
Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

Autumn/winter menswear 2015

The uniforms that make up modern life come to the fore
'I'm gay, and plan to fight military homophobia'

'I'm gay, and plan to fight military homophobia'

Army general planning to come out
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century
Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

Homeless Veterans appeal

As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

Smash hit go under the hammer

It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

The geeks who rocked the world

A new documentary looks back at origins of the computer-games industry
Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

Belle & Sebastian is taking a new direction

Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
America: Land of the free, home of the political dynasty

America: Land of the free, home of the political dynasty

These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
A graphic history of US civil rights – in comic book form

A graphic history of US civil rights – in comic book form

A veteran of the Fifties campaigns is inspiring a new generation of activists
Winston Churchill: the enigma of a British hero

Winston Churchill: the enigma of a British hero

A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
Growing mussels: Precious freshwater shellfish are thriving in a unique green project

Growing mussels

Precious freshwater shellfish are thriving in a unique green project