Tesco caught out by huge demand for Hudl tablet

 

Tesco is struggling to keep up with demand for its new low-cost Hudl tablet and has run out of stock at least twice since launching at the end of September.

The supermarket giant dismissed suggestions of supply problems, despite its website yesterday showing that three of the four versions of the Hudl in black, red and blue were “currently unavailable”.

Many Hudl accessories, including a power plug, headphones and protective cases, were also “unavailable” on Tesco.com. Only one version of the seven-inch Hudl tablet, in purple, was available.

Tesco, which manufactures the Hudl in the Chinese city of Wuxi, insisted it would not miss out on the festive trading rush. “We are working with our suppliers to get more Hudls in to meet demand, with regular deliveries expected especially in the run-up to Christmas,” said a spokesman.

Tesco has revealed no sales figures since announcing in early October that it sold 35,000 Hudls in its first two days, but has said “it has surpassed all expectations”.

Britain’s biggest supermarket claimed it has been “the fastest-selling tablet we have sold at Tesco”, eclipsing Apple’s iPad models and arch-rival Amazon’s Kindles.

Michael Comish, chief digital officer, added: “They are flying off the shelves so quickly, it’s twice run out of stock.”

Tesco is selling the Hudl only in its own stores and online for £119 as it looks to compete head-on with Amazon and other tech giants.

Members of its ClubCard loyalty scheme who have amassed enough points pay £60 – cheaper than the Kindle Fire, which costs from £119, and the iPad, which sells from around £349.

“Everyone is going mobile,” but the cost of many tablets is “out of reach for many people”, said Mr Comish. “We’ve made the tablet market more accessible.”

Tesco is looking to increase digital revenues to offset falling sales of DVDs, CDs and printed books. It has bought the film and TV streaming site Blinkbox, which is pre-installed on the Hudl, the internet radio firm We7 and the e-book business Mobcast.

The Hudl has had largely favourable reviews from gadget experts.

Start your day with The Independent, sign up for daily news emails
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Compliance Manager

£40000 - £60000 per annum: Recruitment Genius: A Compliance Manager is require...

SThree: Talent Acquisition Consultant

£22500 - £27000 per annum + OTE £45K: SThree: Since our inception in 1986, STh...

Recruitment Genius: Experienced Financial Advisers and Paraplanners

Negotiable: Recruitment Genius: This extremely successful and well-established...

Guru Careers: FX Trader / Risk Manager

Competitive with monthly bonus: Guru Careers: We are seeking an experienced FX...

Day In a Page

Seifeddine Rezgui: What motivated a shy student to kill 38 holidaymakers in Tunisia?

Making of a killer

What motivated a shy student to kill 38 holidaymakers in Tunisia?
UK Heatwave: Temperatures on the tube are going to exceed the legal limit for transporting cattle

Just when you thought your commute couldn't get any worse...

Heatwave will see temperatures on the Tube exceed legal limit for transporting cattle
Exclusive - The Real Stories of Migrant Britain: Swapping Bucharest for London

The Real Stories of Migrant Britain

Meet the man who swapped Romania for the UK in a bid to provide for his family, only to discover that the home he left behind wasn't quite what it seemed
Cheaper energy on the way, but it's not all sunshine and rainbows

Cheaper energy on the way, but it's not all sunshine and rainbows

Solar power will help bring down electricity prices over the next five years, according to a new report. But it’s cheap imports of ‘dirty power’ that will lower them the most
Katy Perry prevented from buying California convent for $14.5m after nuns sell to local businesswoman instead

No grace of God for Katy Perry as sisters act to stop her buying convent

Archdiocese sues nuns who turned down star’s $14.5m because they don’t approve of her
Ajmer: The ancient Indian metropolis chosen to be a 'smart city' where residents would just be happy to have power and running water

Residents just want water and power in a city chosen to be a ‘smart’ metropolis

The Indian Government has launched an ambitious plan to transform 100 of its crumbling cities
Michael Fassbender in 'Macbeth': The Scottish play on film, from Welles to Cheggers

Something wicked?

Films of Macbeth don’t always end well - just ask Orson Welles... and Keith Chegwin
10 best sun creams for body

10 best sun creams for body

Make sure you’re protected from head to toe in the heatwave
Wimbledon 2015: Nick Bollettieri - Milos Raonic has ability to get to the top but he must learn to handle pressure in big games

Nick Bollettieri's Wimbledon files

Milos Raonic has ability to get to the top but he must learn to handle pressure in big games
Women's World Cup 2015: How England's semi-final success could do wonders for both sexes

There is more than a shiny trophy to be won by England’s World Cup women

The success of the decidedly non-famous females wearing the Three Lions could do wonders for a ‘man’s game’ riddled with cynicism and greed
How to stop an asteroid hitting Earth: Would people co-operate to face down a global peril?

How to stop an asteroid hitting Earth

Would people cooperate to face a global peril?
Just one day to find €1.6bn: Greece edges nearer euro exit

One day to find €1.6bn

Greece is edging inexorably towards an exit from the euro
New 'Iron Man' augmented reality technology could help surgeons and firefighters, say scientists

'Iron Man' augmented reality technology could become reality

Holographic projections would provide extra information on objects in a person's visual field in real time
Sugary drinks 'are killing 184,000 adults around the world every year'

Sugary drinks are killing 184,000 adults around the world every year

The drinks that should be eliminated from people's diets
Pride of Place: Historians map out untold LGBT histories of locations throughout UK

Historians map out untold LGBT histories

Public are being asked to help improve the map