The luxury watches brand Bremont, which is backed by the Links of London founder John Ayton, is to move all its production to Henley, Oxfordshire from Switzerland and will open a store in London's Mayfair this summer.
Bremont was set up four years ago by two former stockbrokers, Nick and Giles English, with backing from Mr Ayton and sells expensive men's watches for up to £12,000.
It has signed up for a store with the landlord Grosvenor at 29 South Audley Street in Mayfair. Mr Ayton said: "We are about Britishness and adventure and we wanted to showcase this in one place."
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