Vampire Squid tweets from the shallows

 

Breaking news on Goldman Sachs: a space shuttle is floating past the bank's Manhattan headquarters.

The fact that employees rushed to the windows of their lavish Financial District offices to see the Enterprise travelling to its new home may not be the sort of insight into the bank's inner workings that people expected when they signed up to follow Goldman Sachs on Twitter.

But it is typical of the nuggets served up so far, two weeks and 24 tweets after Goldman joined the social media revolution. The arrival of the Vampire Squid on Twitter created a Bieberesque frenzy in the financial world, and more than 13,000 people signed up as followers, most of those within the first few days.

What they have learned so far is that it is very interesting round the headquarters building. As well as the sighting of the Enterprise on its way to the Intrepid Museum, Goldman has tweeted that "the area around our headquarters in Battery Park continues to thrive", and advising followers to check out the luxury Conrad Hotel. The New York Times architecture critic also gets a re-tweet for his review of a glass canopy over a nearby street.

Not a word, so far, on credit default swaps or structured finance or CDOs, MBSs, CDSs or any of the other acronymic weapons of mass destruction that have been manufactured inside Goldman, just a happy ship of window-gawping employees, delighted neighbours and "overwhelmingly supportive" shareholders.

Meanwhile, people arriving from Mars and stumbling across the bank's Twitter stream could be forgiven for thinking that Goldman is a non-profit organisation in the mould of the Bill and Melinda Gates Foundation.

"Business in the Community in the UK recognises GS for the impact and innovation of its 10K Women program," reads one tweet about its work to promote women's equality in the developing world and female-run businesses in the West. There are 140-character blasts on Goldman's investment in green technology and advice to small businesses, and also a re-tweet for the organisation God's Love We Deliver, which brings meals and gifts to the seriously ill. "Another fantastic day with the volunteers from @GoldmanSachs," it reads.

On Twitter at least, Goldman seems to be doing precisely what its chief executive Lloyd Blankfein said it was: God's work.

Start your day with The Independent, sign up for daily news emails
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Collections Agent

£14000 - £16000 per annum: Recruitment Genius: This company was established in...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + OTE 40k: SThree: SThree are a global FTSE 250 busi...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + competitive: SThree: SThree are a global FTSE 250 ...

Reach Volunteering: Trustees with Finance, Fundraising and IT skills

Voluntary and unpaid, reasonable expenses reimbursable: Reach Volunteering: St...

Day In a Page

Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

How Isis profits from destruction of antiquities

Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

'If we lose touch we’ll end up with two decades of the Tories'

In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea
Tunisia fears its Arab Spring could be reversed as the new regime becomes as intolerant of dissent as its predecessor

The Arab Spring reversed

Tunisian protesters fear that a new law will whitewash corrupt businessmen and officials, but they are finding that the new regime is becoming as intolerant of dissent as its predecessor
King Arthur: Legendary figure was real and lived most of his life in Strathclyde, academic claims

Academic claims King Arthur was real - and reveals where he lived

Dr Andrew Breeze says the legendary figure did exist – but was a general, not a king
Who is Oliver Bonas and how has he captured middle-class hearts?

Who is Oliver Bonas?

It's the first high-street store to pay its staff the living wage, and it saw out the recession in style
Earth has 'lost more than half its trees' since humans first started cutting them down

Axe-wielding Man fells half the world’s trees – leaving us just 422 each

However, the number of trees may be eight times higher than previously thought
60 years of Scalextric: Model cars are now stuffed with as much tech as real ones

60 years of Scalextric

Model cars are now stuffed with as much tech as real ones
Theme parks continue to draw in thrill-seekers despite the risks - so why are we so addicted?

Why are we addicted to theme parks?

Now that Banksy has unveiled his own dystopian version, Christopher Beanland considers the ups and downs of our endless quest for amusement
Tourism in Iran: The country will soon be opening up again after years of isolation

Iran is opening up again to tourists

After years of isolation, Iran is reopening its embassies abroad. Soon, there'll be the chance for the adventurous to holiday there
10 best PS4 games

10 best PS4 games

Can’t wait for the new round of blockbusters due out this autumn? We played through last year’s offering
Transfer window: Ten things we learnt

Ten things we learnt from the transfer window

Record-breaking spending shows FFP restraint no longer applies
Migrant crisis: UN official Philippe Douste-Blazy reveals the harrowing sights he encountered among refugees arriving on Lampedusa

‘Can we really just turn away?’

Dead bodies, men drowning, women miscarrying – a senior UN figure on the horrors he has witnessed among migrants arriving on Lampedusa, and urges politicians not to underestimate our caring nature
Nine of Syria and Iraq's 10 world heritage sites are in danger as Isis ravages centuries of history

Nine of Syria and Iraq's 10 world heritage sites are in danger...

... and not just because of Isis vandalism
Girl on a Plane: An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack

Girl on a Plane

An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack
Why Frederick Forsyth's spying days could spell disaster for today's journalists

Why Frederick Forsyth's spying days could spell disaster for today's journalists

The author of 'The Day of the Jackal' has revealed he spied for MI6 while a foreign correspondent