Visits to Times Online down by only 27% since paywall
Tuesday 17 August 2010
Related articles
Traffic to
The Times newspaper's website has dropped by just under a third since a paywall was introduced at the beginning of last month.
The number of unique visitors fell by 27 per cent to 1.61 million in July, from 2.2 million in June and 2.79 million the month before, according to research by the analyst ComScore. Total page views fell to nine million in July, from 20 million in June.
News International, which owns The Times, expected traffic to the Times Online site to dip dramatically when the paywall was introduced. But the ComScore numbers reveal a better performance than many predicted. Some commentators had forecasting that up to 90 per cent of the site's visitors would be deterred. Despite all visitors now paying to view Times Online, the amount of time spent on each page has dropped to just four minutes from 7.6 minutes in May and 5.8 minutes in June.
The Mail Online is the most popular newspaper website, with nearly nine million unique visitors last month. Traffic to The Independent website rose from 3.3 million in June to 3.5 million in July, according to ComScore.
-
Pope Francis: Being an atheist is alright as long as you do good
-
That's some guestlist! Stunning images show huge dynastic wedding between Ultra-Orthodox Jewish families which attracted 25,000 guests
-
Man and woman arrested on suspicion of conspiracy to murder victim of Woolwich machete attack, named as Drummer Lee Rigby
-
'Sickening, deluded and unforgivable': Horrific attack brings terror to London’s streets
-
Exclusive: Suspect Michael Adebolajo was inspired by cleric banned from UK after urging followers to behead enemies of Islam
- 1 Pope Francis: Being an atheist is alright as long as you do good
- 2 Man and woman arrested on suspicion of conspiracy to murder victim of Woolwich machete attack, named as Drummer Lee Rigby
- 3 'Sickening, deluded and unforgivable': Horrific attack brings terror to London’s streets
- 4 Archaeologists uncover nearly 5,000 cave paintings in Burgos, Mexico
- 5 Lord of the Sings: Sir Christopher Lee, 91, to release heavy metal album
Get your summer started with British Military Fitness
BMF is the UK’s biggest and best loved outdoor fitness classes
Visit York
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Making reading fun for kids
Nook is donating eReaders to volunteers at high-need schools and participating in exclusive events throughout the campaign.
Introducing the 'Get Reading' campaign
Get the latest on The Evening Standard's campaign to get London's children reading.
Enter the latest Independent competitions
Win anything from gadgets to five-star holidays on our competitions and offers page.
Business videos from commercial thought leaders
Watch the best in the business world give their insights into the world of business.
Day In a Page
The man who's eaten everywhere
A Berliner in 1963 – but did John F Kennedy once admire Adolf Hitler?
Banned Iranian director to attend Cannes Film Festival
The 10 Best salt and pepper sets
Ferran Soriano: Predicting success if Manchester City 'vision' is followed
Edward VIII’s phone calls - and how MI5 bugged them


Comments