Wagon Wheels maker gets £15m boost

The UK’s second largest biscuit supplier has announced nearly £15m of investment in a bid to drive growth.

Burton’s Biscuit Company, whose products include Maryland Cookies, Cadbury Fingers and Wagon Wheels, said that the influx of funds would be geared towards developing new technologies that will boost output in the long-term.

The news means that the company’s Cookie Centre of Excellence in Blackpool will see a boost to its finances as it looks to add new taste variants to the Maryland cookies range.

The firm’s supply chief, Neil Grocock, said, “We’re launching some of the most innovative products in the marketplace, and investing in our capabilities enables us to bring these new products to market quicker than any other company in the market.”

In late 2013 Burton’s was bought by Ontario Teachers’ Pension Plan, a leading Canadian pension fund. 2014 will see the firm’s investment over the past three years pass £40m, having previously provided funds for a successful foray into the savoury biscuits market.